The passage and the lecture are mainly about atittude of American wood companies to ecocertification. The passage claims that American wood companies won't chase to receive the ecoceitification, because of the listed three reasons--American people's untrust to advertising claims, the generally higher price of the ecocertified wood, and the lack of need to keeping up with the foreign companies. However, the lecture don't think so.
To begin with, the passage states that people in America are always surrounded by the advertisments so that they may not pay attention to the ecocertification label. On the other hand, the lecture illustrates that American would distinguish the products' advertisements and then determine if could trust them. Furthermore, the international organization which issues ecocertifications has a good reputation in America. Thus, the American people could trust the certificated products. In this case, these American wood companies have the need to receive the ecocertification.
Meanwhile, the passage think the ecocertificated products are more expensive than the others, so the comstomers may choose other products; yet the lecture expresses that if the price margin is lower than 5%, the price effects could be overshadowed by other factors. For example, people's love to the ecocertificated products.
Besides, the passage think the influence of other foreign companies is still slim, so, they don't need to chase the certification like the latter. On the contrary, the lecture states that in the American wood market there are not only local companies take the competition. Then, it is risky that foreign companies may win the ecocertificational products' market.
Grammar and spelling errors:
Line 1, column 417, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...foreign companies. However, the lecture dont think so. To begin with, the passage...
^^^^
Line 7, column 93, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...reign companies is still slim, so, they dont need to chase the certification like th...
^^^^
Transition Words or Phrases used:
besides, furthermore, however, if, may, so, still, then, thus, while, for example, on the contrary, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1448.0 1373.03311258 105% => OK
No of words: 257.0 270.72406181 95% => More content wanted.
Chars per words: 5.63424124514 5.08290768461 111% => OK
Fourth root words length: 4.00390054096 4.04702891845 99% => OK
Word Length SD: 3.41694950422 2.5805825403 132% => OK
Unique words: 137.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.533073929961 0.540411800872 99% => OK
syllable_count: 460.8 419.366225166 110% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 12.0 8.23620309051 146% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 73.0284049463 49.2860985944 148% => OK
Chars per sentence: 111.384615385 110.228320801 101% => OK
Words per sentence: 19.7692307692 21.698381199 91% => OK
Discourse Markers: 10.1538461538 7.06452816374 144% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.407216185632 0.272083759551 150% => OK
Sentence topic coherence: 0.154452433342 0.0996497079465 155% => OK
Sentence topic coherence SD: 0.0970872259556 0.0662205650399 147% => OK
Paragraph topic coherence: 0.257285274663 0.162205337803 159% => OK
Paragraph topic coherence SD: 0.092426654963 0.0443174109184 209% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.0 13.3589403974 112% => OK
flesch_reading_ease: 35.27 53.8541721854 65% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.37 12.2367328918 126% => OK
dale_chall_readability_score: 8.33 8.42419426049 99% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.