More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?
In recent decades, the idea of spending more money on famed brands has become a prevalent and publicly recognized phenomenon. Although the change in the expenditure of the people appears apprehensible, the positive side of this trend is eclipsed by its negative aspects.
There are compelling reasons why consumers purchase these goods. Firstly, the rapid development of economy and personal income led to the satisfaction for owning first-class brand’s products to meet people's high demands and also to show off a joint role in the surge of the luxury market. For example, wearing a dress from a famous designer label such as Gucci is considered as that the buyers recently in upper-class, or at least they are aware of being updated to the current modern items. Secondly, as important brands are known for their high-quality products and reliability, the consumers tend to favor them over regular companies. Apple is considered an outstanding company which has successfully built a community of billions of fans thus new smartphone users are likely to choose an Apple one and they are rarely unsatisfied with these upper-class products.
In terms of this phenomenon, there are two-sided effects. On the one hand, from the macro-scope, the increasing purchase of famous brand products can stimulate the economy and create employment opportunities for developing countries where labor is relatively cheaper. For instance, the US electronics brand Apple cooperates with the Taiwan factory Foxconn to make products, positively influencing the local economy to some extent. On the other hand, running after branded goods may add extra burden on people in daily lives and greatly reduce their living standards. Furthermore, driving by the motivation of showing off, it will exacerbate consumers’ sense of vanity and chasing for windy satisfaction instead of self-development.
In conclusion, it is reasonable to state that negative aspect of following having famous products outweigh its positive side. However, every consumer should according to their practical situations to choose goods, following the trend blindly is inadvisable.
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Transition Words or Phrases used:
also, first, firstly, furthermore, however, may, second, secondly, so, thus, at least, for example, for instance, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1815.0 1615.20841683 112% => OK
No of words: 329.0 315.596192385 104% => OK
Chars per words: 5.51671732523 5.12529762239 108% => OK
Fourth root words length: 4.25891501996 4.20363070211 101% => OK
Word Length SD: 3.04886706754 2.80592935109 109% => OK
Unique words: 211.0 176.041082164 120% => OK
Unique words percentage: 0.641337386018 0.561755894193 114% => OK
syllable_count: 575.1 506.74238477 113% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 51.2409275195 49.4020404114 104% => OK
Chars per sentence: 129.642857143 106.682146367 122% => OK
Words per sentence: 23.5 20.7667163134 113% => OK
Discourse Markers: 11.0714285714 7.06120827912 157% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.125208850147 0.244688304435 51% => OK
Sentence topic coherence: 0.0409192017555 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0380676088414 0.0667982634062 57% => OK
Paragraph topic coherence: 0.0810632256594 0.151304729494 54% => OK
Paragraph topic coherence SD: 0.0248366349002 0.056905535591 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.3 13.0946893788 124% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 15.03 12.4159519038 121% => OK
dale_chall_readability_score: 10.2 8.58950901804 119% => OK
difficult_words: 113.0 78.4519038076 144% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.