"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The argument stated by the author appears to be convincing at first. But only analyzing it closely, it is seen that the argument if rife with holes and assumptions. Thus, in order to present a justified argument, these assumptions must be dealt with thoroughly.
It is stated that only a few people attended the Super Screen-produced movies in the past year as compared to any other year. This statement is very vague. Just because, less number of people attended their movies does not mean the public does not know about these movies. They may be well aware of these movies but not watch it. There could be several reasons to do so. Firstly, there could be any other production company whose movies might be admired more by the public. Also, the rate of the movies could be quite high and the public might not think it is worth to be spending that amount of money on a movie.
It has also been stated that there were more positive reviews for the movies even though there were fewer customers. The author assumes that just because the crowd that has been coming to watch the movie likes it, everyone would. These people might be the ones who have been coming to this production house to watch the movies since ages. Thus, they might be the loyal customers who are coming to view the movies. And hence, there might be a lot of positive reviews. It can also be that the production company made it mandatory for the the viewers to give reviews in the past year. This could also lead to an increased number of reviews.
Furthermore, it is said that the it is the public's lack of awareness that they do not know about the good quality movies. This statement is baseless. Just assuming that the public does not know about their movies and thus, trying to increase the advertising budget is not a good idea. With the increasing number of online television platforms (OTT), people might sit in their homes and enjoy watching movies there in thir own comfortable space. Thus, the people might know about the movies. They might also know that they are good quality movies. But yet, they might not want to watch it there.
Thus, all the above presented assumptions must be considered by the author. And once all these assumptions have been nullified and dealt with, the author can make a statement regarding the budget for advertising.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 3 2
No. of Sentences: 26 15
No. of Words: 412 350
No. of Characters: 1867 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 4.532 4.6
Word Length SD: 2.25 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 65 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.846 21.0
Sentence Length SD: 6.62 7.5
Use of Discourse Markers (%): 0.731 0.12
Sentence-Text Coherence: 0.292 0.35
Sentence-Para Coherence: 0.494 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 534, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...roduction company made it mandatory for the the viewers to give reviews in the past yea...
^^^^^^^
Line 5, column 534, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...roduction company made it mandatory for the the viewers to give reviews in the past yea...
^^^^^^^
Line 7, column 30, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'it'?
Suggestion: the; it
...views. Furthermore, it is said that the it is the publics lack of awareness that t...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, if, may, regarding, so, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1924.0 2260.96107784 85% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 4.66990291262 5.12650576532 91% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.31600715688 2.78398813304 83% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.436893203883 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 585.0 705.55239521 83% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.2448320548 57.8364921388 64% => OK
Chars per sentence: 74.0 119.503703932 62% => OK
Words per sentence: 15.8461538462 23.324526521 68% => OK
Discourse Markers: 3.11538461538 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206952728582 0.218282227539 95% => OK
Sentence topic coherence: 0.0597188295676 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0927996024091 0.0701772020484 132% => OK
Paragraph topic coherence: 0.0991837334806 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0991515951776 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 8.5 14.3799401198 59% => Automated_readability_index is low.
flesch_reading_ease: 73.17 48.3550499002 151% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 6.8 12.197005988 56% => Flesch kincaid grade is low.
coleman_liau_index: 9.51 12.5979740519 75% => OK
dale_chall_readability_score: 6.79 8.32208582834 82% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 7.0 11.9071856287 59% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.