"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
In the memo from the advertising director of the Super Screen Movie Production Company a recent report from marketing department state two piece of claims based on the report : One, number of people attending Super Screen Produced movies had decreased this year as compared to other years. Second, even after decreasing in number of people attending their movies, percentage of positive reviews by movie reviewers have increased. Based on above claims, reports provide recommendation that quality of movie is not an issue but their is lack of public awarness about good quality movie and thus, next year huge amount should be invested in advertising.
In the above report, many questions are left answered. Such as, People demographucs are essential element of such surveys, questions like report represent people of which geographical region? Is awareness is the only issue or might be super screen produced are heavy on the pocket of viewers and thus less of people might watch it? Because if study was performed in sub-urban or rural areas and their might be a possiblity that people are lacking awareness or might be they are aware of good quality movies but such movie might be heavy for their pocket.
Other than demographics, report does not report any answers regarding questions like people's awarness about super - screen produced film? What is the criteria for rating a review as positive, negative or neutral? What is the reviews of people on quality of their movies? For instance, If reviewer says "Good" it might be meant to say 6 rating out of 10, but reporters might have interpreted it as 8 out of 10. It is a subjective call. List of questions asked when performing the study is not presented in the report.
Lack of stats is provided regarding the percentage change in people attending the super screen produced movies. Questions like , Percentage increased/ decreased in number of total review, or number of viewer is not answered. This answer will help the company in talking a stand on how much more or less budget is required in marketing.
To conclude,report pitfall is that it just recommend a huge amount of budget is required for advertising. Above stated questions will help in answering in which channel more budget is required, which type of audience to target.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 382 350
No. of Characters: 1865 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.421 4.7
Average Word Length: 4.882 4.6
Word Length SD: 2.555 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.222 21.0
Sentence Length SD: 10.649 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.545 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 140, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'piece' seems to be countable, so consider using: 'pieces'.
Suggestion: pieces
...ort from marketing department state two piece of claims based on the report : One, nu...
^^^^^
Line 1, column 527, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...at quality of movie is not an issue but their is lack of public awarness about good q...
^^^^^
Line 13, column 127, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...r screen produced movies. Questions like , Percentage increased/ decreased in num...
^^
Line 13, column 164, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ike , Percentage increased/ decreased in number of total review, or number of vie...
^^
Line 17, column 12, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , report
...required in marketing. To conclude,report pitfall is that it just recommend a hug...
^^^^^^^
Line 17, column 80, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ust recommend a huge amount of budget is required for advertising. Above stated q...
^^
Transition Words or Phrases used:
but, if, regarding, second, thus, for instance, such as, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1937.0 2260.96107784 86% => OK
No of words: 381.0 441.139720559 86% => More content wanted.
Chars per words: 5.08398950131 5.12650576532 99% => OK
Fourth root words length: 4.41805628031 4.56307096286 97% => OK
Word Length SD: 2.73522184307 2.78398813304 98% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.498687664042 0.468620217663 106% => OK
syllable_count: 597.6 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 63.1609984753 57.8364921388 109% => OK
Chars per sentence: 107.611111111 119.503703932 90% => OK
Words per sentence: 21.1666666667 23.324526521 91% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.357008205236 0.218282227539 164% => OK
Sentence topic coherence: 0.109722531943 0.0743258471296 148% => OK
Sentence topic coherence SD: 0.106817222108 0.0701772020484 152% => OK
Paragraph topic coherence: 0.19286770799 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.140032039116 0.0628817314937 223% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 8.7 8.32208582834 105% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.