"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The writer of the memo from advertising director concludes that Super Screen should have increased their budget in the upcoming year to reach the public via advertising. The evidence is that there is not enough reach to the people about the reviews of the movies. While this memo seems tenable at first glance, the conclusion relies on assumptions that do not have clear evidence. Thus the following three questions must be answered.
First and foremost, the report from the marketing department might have a faulty result that might have made the report spurious. There is no clear evidence that reports made in past years are the same as this year. For instance, the marketing department made the last year report with huge people that gave positive reviews about the movie. However, this year the report might have taken people majorly which does not like the movie. If this scenario is true, then the assertion of the writer is hampered.
Secondly, are the people who get these movie reviews are interested in the movies?
If we look into the life of people who get these reviews they might be not interested in movies in general. People might not get time to watch movies because of there works. For example, a person having a shop of cloths in the season when people are most likely to buy clothes these shopkeepers doesn't get time for going to the theatre and watch such movies. Thus the quality of the movie does not take into place in these cases.
Finally, are the public going to the same type of movies in a changing world and technology? the perspective of the audience might have changed as the years are passing a new genre of movies are coming. Therefore, the production company may think that the movie is going to be blockbuster as such type of movies had a great record. However, it is possible that people are not looking forward to such movies anymore. So, increasing the budget for advertising such movies is detrimental because people will ignore such ads and look forward to other amusing stuff.
Because the argument makes several unwarranted assumptions, it fails to make a convincing scenario that increasing share for advertising will increase the attendance of people in the movie theatre.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 381 350
No. of Characters: 1802 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 4.73 4.6
Word Length SD: 2.342 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.053 21.0
Sentence Length SD: 7.466 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 382, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ptions that do not have clear evidence. Thus the following three questions must be a...
^^^^
Line 11, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...reviews are interested in the movies? If we look into the life of people who get...
^^
Line 11, column 296, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...likely to buy clothes these shopkeepers doesnt get time for going to the theatre and w...
^^^^^^
Line 11, column 360, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...g to the theatre and watch such movies. Thus the quality of the movie does not take ...
^^^^
Line 15, column 94, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ies in a changing world and technology? the perspective of the audience might have ...
^^^
Transition Words or Phrases used:
finally, first, however, if, look, may, second, secondly, so, then, therefore, thus, while, for example, for instance, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1867.0 2260.96107784 83% => OK
No of words: 380.0 441.139720559 86% => More content wanted.
Chars per words: 4.91315789474 5.12650576532 96% => OK
Fourth root words length: 4.41515443553 4.56307096286 97% => OK
Word Length SD: 2.42603035197 2.78398813304 87% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.468421052632 0.468620217663 100% => OK
syllable_count: 572.4 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.9167059243 57.8364921388 67% => OK
Chars per sentence: 93.35 119.503703932 78% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 6.45 5.70786347227 113% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.274790854175 0.218282227539 126% => OK
Sentence topic coherence: 0.0879145564665 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0597171372119 0.0701772020484 85% => OK
Paragraph topic coherence: 0.140371798985 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0482883619246 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.45 8.32208582834 90% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.