"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
As per the argument, a report prepared by the marketing department indicates that the number of people who watched Super Screen produced movies had declined in the previous year. However the percentage of positive reviews by movie reviewers about such movies had increased. Still the content of these reviews is not reaching some threshold. The report then identifies the problem as not the quality of movie, but public's lack of awareness that movies of good quality are available. Then finally in the end solution to the problem, as to spend lots of money in advertisements, is presented.
The solution to the problem seems quite logical subjected to the conditions that it fulfills certain criteria, e.g. a thorough survey and analysis is initially done so as to ascertain the real cause of the problem. If the cause of the problem, as mentioned in the report, is genuine, then it really needs to go for advertising the fact that Super Screen produces quality movies which will be cherished by the people. Otherwise people, on their own, won’t be knowing about such movies. So, spending lots of money in advertising such movies, is really a good step by the respective department. And this will eventually help them generate back the revenue from the people for whom they had spent in the form of advertisements.
The second face of the coin is that it is nowhere mentioned in the report that the cause of the problem, as mentioned in the report, is backed by some logistic surveys. We are not sure whether the cause mentioned is a genuine cause or not. There can be other reasons as well which led to decreasing number of viewers of the movies mentioned, e.g. people really do not like such movies. There area of interest is something else. Or the cost, they have to pay, for watching the movies is too big for them that they switch to some other affordable content.
After thorough analysis and conduction of proper surveys, can the department find the root cause of the problem faced by them and then only after that will they come up with some fruitful solution.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 359 350
No. of Characters: 1677 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.353 4.7
Average Word Length: 4.671 4.6
Word Length SD: 2.482 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.438 21.0
Sentence Length SD: 9.034 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.508 0.50
Sentence-Sentence Coherence: 0.128 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 180, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...vies had declined in the previous year. However the percentage of positive reviews by m...
^^^^^^^
Line 1, column 275, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Still,
...iewers about such movies had increased. Still the content of these reviews is not rea...
^^^^^
Line 2, column 166, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...h survey and analysis is initially done so as to ascertain the real cause of the problem...
^^^^^^^^
Line 2, column 417, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
... which will be cherished by the people. Otherwise people, on their own, won't be kno...
^^^^^^^^^
Line 2, column 460, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...erwise people, on their own, won't be knowing about such movies. So, spending lots of...
^^^^^^^^^^
Line 4, column 199, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y come up with some fruitful solution.
^^^
Transition Words or Phrases used:
but, e.g., finally, however, if, really, second, so, still, then, well, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1722.0 2260.96107784 76% => OK
No of words: 358.0 441.139720559 81% => More content wanted.
Chars per words: 4.81005586592 5.12650576532 94% => OK
Fourth root words length: 4.34981470047 4.56307096286 95% => OK
Word Length SD: 2.59373899539 2.78398813304 93% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 531.9 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 51.2517911272 57.8364921388 89% => OK
Chars per sentence: 107.625 119.503703932 90% => OK
Words per sentence: 22.375 23.324526521 96% => OK
Discourse Markers: 4.8125 5.70786347227 84% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236935020292 0.218282227539 109% => OK
Sentence topic coherence: 0.0768669227623 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.100497315375 0.0701772020484 143% => OK
Paragraph topic coherence: 0.138722689297 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.128308286669 0.0628817314937 204% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.