The advertising director has made a brief stand based on some information on hand. However, the statements made in the memo lack important evidence necessary for justifying these claims.
Firstly, the director should evaluate further regarding the decrease in the attendence of the super screen produced movies. Could it be that there is an increase in competition and there are more companies producing more films this year? There could also be an increasing trend to rent movies on DVD or video-on-demand resulting in more viewers at home rather than attending a movie. Another possibility could be that the price to watch a super screen movie has gone up and compared to the other movies and other options, attending the super screen movie is less attractive.
Secondly, more information is required regarding the positive reviews and the general population of responders. What did the positive reviews commend about these movies? The claim that the problem lies not with the quality of the movie is a severe assumption and basing this statement on the positive reviews is not credible without knowing the exact content of the reviews. Did these reviews remark that these movies are of good quality? Perhaps the reviews could haave commented on the good directing skills or art design and may not always reflect on the movie or company as a whole.
Lastly, the statement made by the advertising director regarding the public's lack of awareness is a unsupported claim as there are no facts to try to justify. It is based on the correlation that lesser attendance is due to lesser awareness without considering any other possible reasons such as those mentioned earlier. To effectively improve the advertising strategy, the director should take into account a few factors before making such a bold decision to change the budget. For instance, were any changes to the type of advertising this year leading to a decrease in public awareness as the director claims. Is the company's marketing strategy to include public reviews and opionions as well? Or are these reviews already available online or on certain forums made public to all potential viewers?
The director would need to conduct a more thorough review of the audience and why the sudden decrease in attendence this year. Perhaps working together with the marketing department could aid in this. With the additional information, a more concise and tailored approach could be used when allocating budget next year. It would determine whether pumping additional budget into advertisement would achieve the goal of increasing attendence rates or perhaps allocating more budget is required to improve the quality of the films.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 435 350
No. of Characters: 2216 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.567 4.7
Average Word Length: 5.094 4.6
Word Length SD: 2.693 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.714 21.0
Sentence Length SD: 7.42 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.293 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.076 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 99, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...arding the publics lack of awareness is a unsupported claim as there are no facts...
^
Transition Words or Phrases used:
also, first, firstly, however, if, lastly, may, regarding, second, secondly, so, well, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2261.0 2260.96107784 100% => OK
No of words: 435.0 441.139720559 99% => OK
Chars per words: 5.19770114943 5.12650576532 101% => OK
Fourth root words length: 4.56690854021 4.56307096286 100% => OK
Word Length SD: 2.73225523241 2.78398813304 98% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.494252873563 0.468620217663 105% => OK
syllable_count: 718.2 705.55239521 102% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 42.3765647809 57.8364921388 73% => OK
Chars per sentence: 107.666666667 119.503703932 90% => OK
Words per sentence: 20.7142857143 23.324526521 89% => OK
Discourse Markers: 5.14285714286 5.70786347227 90% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280390666829 0.218282227539 128% => OK
Sentence topic coherence: 0.0826020978694 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.081255474528 0.0701772020484 116% => OK
Paragraph topic coherence: 0.135576393356 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.109603642694 0.0628817314937 174% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.88 12.5979740519 102% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.