To answer the increased demand for artisanal coffee, Apex Corporation is releasing a new line of coffee, ‘Gourmet Select.’ Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months, Apex Corporation will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make ‘Gourmet Select’ one of the top sellers in the coffee market.
The argument is based on few assumptions regarding Apex Corporation decision to make 'Gourmet Select' one of the top sellers in the coffee market. Taken as a whole, if the assumptions do not hold true, then the argument totally falls apart.
The first assumption Apex Corporation makes is word-of-mouth advertising will sustain sales when it introduces the coffee into the major supermarkets. This assumption is not based on sound logical reasoning. It maybe the case where people buy the coffee for the first time but they do not like the coffee. People may not prefer Gourmet Select's artisanal coffee. Word-of-mouth advertising strategy does not guarantee sales sustainment. So, this assumption cannot be considered as one of the factors which play a role in making 'Gourmet Select' one of the top sellers in the market.
The second assumption it makes is running an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants will help in making 'Gourmet Select' one of the top sellers in the market. This assumption does not hold true in all cases. For example, there may be cases where the people who demand artisanal coffee do not watch or believe in the advertisements. The assumption is weak as it does not consider the people who do not watch television and radio. The assumption does not take into account of the case where people who do not buy coffee based on the advertisements they watch in television or radio. It is because television and radio show various advertisements for the artisanal coffee. This assumption does not take into account the feedback of the people who buy the coffee first time.
The strategy considered by Apex Corporation in making 'Gourmet Select' one of the top sellers in the market is not strong. It does not provide any evidence for ensuring the Gourmet Select's success. If the strategy does not play a role as expected by Apex Corporation, then the arguments falls apart.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 330 350
No. of Characters: 1622 1500
No. of Different Words: 131 200
Fourth Root of Number of Words: 4.262 4.7
Average Word Length: 4.915 4.6
Word Length SD: 2.784 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.333 21.0
Sentence Length SD: 7.789 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... one of the top sellers in the market. The second assumption it makes is runnin...
^^^
Transition Words or Phrases used:
but, first, if, may, regarding, second, so, then, while, for example, in all cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1655.0 2260.96107784 73% => OK
No of words: 330.0 441.139720559 75% => More content wanted.
Chars per words: 5.01515151515 5.12650576532 98% => OK
Fourth root words length: 4.26214759535 4.56307096286 93% => OK
Word Length SD: 2.8331647981 2.78398813304 102% => OK
Unique words: 132.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.4 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 515.7 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.6802156165 57.8364921388 79% => OK
Chars per sentence: 91.9444444444 119.503703932 77% => OK
Words per sentence: 18.3333333333 23.324526521 79% => OK
Discourse Markers: 4.55555555556 5.70786347227 80% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310809949403 0.218282227539 142% => OK
Sentence topic coherence: 0.112520830517 0.0743258471296 151% => OK
Sentence topic coherence SD: 0.116142867475 0.0701772020484 165% => OK
Paragraph topic coherence: 0.208059875847 0.128457276422 162% => OK
Paragraph topic coherence SD: 0.0888715567663 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.35 8.32208582834 88% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.