In the given argument, the director of Superscreen Movie Production Company states that, the company should be allocated greater share of it's budget next year to reaching the public through advertising. However, although apparently sound, the argument is rife with numerous flaws and loopholes which need to be considered by the director.
To begin with, firstly, the director writes about the reports given by the marketing department. His opinion is that there were less audience for the movies last year in comparison to any other year. Undoubtedly, this is a logical statement put forth by the director. Nonetheless, there is no clear mention of any inferential data to support the claim. It may be probable that movies produced by the company are always box office hits. Thus, in comparison to other years there would have been only a slight decrease in the audience. Had the author provide a numerical evidence which would prove the statement, the argument would have appeared more reasonable.
Secondly, there is a mention of increase in positive reviews for specific Super Screen movies. But, as per the aforementioned clauses, a similar void exists here. The director fails to provide statistical evidence. Also no comparable premise has been stated. It is difficult to guess exactly on what basis have the reviewers graded the movies.
Thirdly, it is mentioned in the argument that lack of public awareness regarding the quality of Super screen movies is attributable to inability of movie reviews to reach prospective viewers. However, the director again failsjk to mention the reason for this inability. It may be probable that some other production company also endorsed a movie that year and it's reviews were far more better as compared to that of Super screen. Hence, the problem may not be attributed to lack of advertising of the reviews but with the competition which arose in the past year.
Conclusively, the appeal made by the director regarding increase in the budget for public advertising should be reconsidered. The aforementioned clauses should be therefore analysed by the director with scrutiny before arriving at a final decision.
- The argument to be analyzed is as follows:The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people atten 38
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Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 348 350
No. of Characters: 1773 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.319 4.7
Average Word Length: 5.095 4.6
Word Length SD: 2.717 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.4 21.0
Sentence Length SD: 6.719 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.045 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the given argument, the director of S...
^^^^^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...need to be considered by the director. To begin with, firstly, the directo...
^^^^^^
Line 3, column 425, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'boxed'.
Suggestion: boxed
...vies produced by the company are always box office hits. Thus, in comparison to oth...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t would have appeared more reasonable. Secondly, there is a mention of in...
^^^^^^^
Line 5, column 222, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... fails to provide statistical evidence. Also no comparable premise has been stated. ...
^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... have the reviewers graded the movies. Thirdly, it is mentioned in the ar...
^^^^^^^^
Line 7, column 388, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'better' (without 'more') when you use the comparative.
Suggestion: better
...ovie that year and its reviews were far more better as compared to that of Super screen. He...
^^^^^^^^^^^
Line 7, column 400, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...ar and its reviews were far more better as compared to that of Super screen. Hence...
^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...petition which arose in the past year. Conclusively, the appeal made by the dir...
^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... before arriving at a final decision.
^^
Transition Words or Phrases used:
also, apparently, but, first, firstly, hence, however, if, may, nonetheless, regarding, second, secondly, so, therefore, third, thirdly, thus, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1824.0 2260.96107784 81% => OK
No of words: 348.0 441.139720559 79% => More content wanted.
Chars per words: 5.24137931034 5.12650576532 102% => OK
Fourth root words length: 4.31911543099 4.56307096286 95% => OK
Word Length SD: 2.81555237617 2.78398813304 101% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.528735632184 0.468620217663 113% => OK
syllable_count: 582.3 705.55239521 83% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.5963940745 57.8364921388 72% => OK
Chars per sentence: 91.2 119.503703932 76% => OK
Words per sentence: 17.4 23.324526521 75% => OK
Discourse Markers: 7.8 5.70786347227 137% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190232881425 0.218282227539 87% => OK
Sentence topic coherence: 0.0542111780034 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0408823064381 0.0701772020484 58% => OK
Paragraph topic coherence: 0.104520599307 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.042591385599 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.74 8.32208582834 105% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.