The recommendation from the advertising directior of Super Screen Movie Production Company does at first seem plausible. By increasing the marketing budget, the production company could attract more viewers, especially since there are increasingly positive reviews. However, upon closer inspection the recommendation fails to address several key points causing it be insufficient in producing any justifiable change to the company's budget.
The first area that the recommendation glosses over is if the trend that fewer people are attending their movies is only limited to their films. The decrease in viewership can be an ubiquitous trend in the movie field caused by reasons such as more viewers are viewing through streaming services instead of going to the theathers. If it is found that there is an overall trend, then the observation they make in the recommendation is not a result of lack of marketing, but rather is inaccurate data. In order to establish the true trends in their viewership, the production company must first research overall trends and then look into trends for their online viewership, since it may be found that online views are increasing at a porportional or greater rate than the decrease in theather viewership.
Another field that is inadequetly discusses are the reviews they cite. Although it is found that the precentage of positive reviews are increasing, the general public's opinion may not be the same. The company must answer the question of where these reviews are coming from, who is writing them, and what are their contents. If it turns out that these reviews are coming from die hard fan of the production company who continue to write reviews while the average viewer becomes less willing to spend the time reviewing the movie, then the increasing trend of percentage is invalid to cite. Even if these reviews are coming from film critics the contents of the reviews can highlight that the possible decrease in viewership is not actually from problems with marketing. For example if these positive reviews are lauding the camera work or costume design, instead of the movie being a compelling story, then it makes sense that these positive reviews are not clicking with the average moviegoer and more of the viewership problem stems from the production side and not the marketing side.
Fianlly there are questions about current marketing efforts that need to be addressed. The major question is what is the company's current marketing strategy. If the current strategy is placing ads in locations where their target audience does not see them, then simply increasing the marketing bugdet will be simply just wasteful. For instance if the company is advertising their movie targeted towards 20 year olds in AARP magazine, then they are clearly mismarketing and need a serious review. If the company discovers that their current marketing strategies are ineffective then increasing the budget will just place more ads in unseen locations and they will not be able to reach the public.
In conclusion the recommendation from the advertising director is riddled with holes and answered questions that need to be addressed before any action is taken by the company. Otherwise the company may needlessly spend more money or shift funds away from areas that need it more to attempt to solve a problem that may be no existant or can be solved without any fiscal action.
Essay evaluation report
Sentence: The recommendation from the advertising directior of Super Screen Movie Production Company does at first seem plausible.
Error: directior Suggestion: direction
Sentence: The decrease in viewership can be an ubiquitous trend in the movie field caused by reasons such as more viewers are viewing through streaming services instead of going to the theathers.
Error: theathers Suggestion: theaters
Error: viewership Suggestion: No alternate word
Sentence: In order to establish the true trends in their viewership, the production company must first research overall trends and then look into trends for their online viewership, since it may be found that online views are increasing at a porportional or greater rate than the decrease in theather viewership.
Error: porportional Suggestion: proportional
Error: viewership Suggestion: No alternate word
Error: theather Suggestion: theater
Sentence: Another field that is inadequetly discusses are the reviews they cite.
Error: inadequetly Suggestion: inadequately
Sentence: Although it is found that the precentage of positive reviews are increasing, the general public's opinion may not be the same.
Error: precentage Suggestion: percentage
Sentence: If the current strategy is placing ads in locations where their target audience does not see them, then simply increasing the marketing bugdet will be simply just wasteful.
Error: bugdet Suggestion: budget
Sentence: For instance if the company is advertising their movie targeted towards 20 year olds in AARP magazine, then they are clearly mismarketing and need a serious review.
Error: mismarketing Suggestion: No alternate word
Sentence: Otherwise the company may needlessly spend more money or shift funds away from areas that need it more to attempt to solve a problem that may be no existant or can be solved without any fiscal action.
Error: existant Suggestion: existent
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examples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 10 2
No. of Sentences: 20 15
No. of Words: 556 350
No. of Characters: 2816 1500
No. of Different Words: 248 200
Fourth Root of Number of Words: 4.856 4.7
Average Word Length: 5.065 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.8 21.0
Sentence Length SD: 11.453 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 365, Rule ID: IT_VBZ[1]
Message: Did you mean 'is'?
Suggestion: is
...o address several key points causing it be insufficient in producing any justifiab...
^^
Line 3, column 180, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ilms. The decrease in viewership can be an ubiquitous trend in the movie field cau...
^^
Line 5, column 161, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...ive reviews are increasing, the general publics opinion may not be the same. The compan...
^^^^^^^
Line 5, column 590, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...trend of percentage is invalid to cite. Even if these reviews are coming from film crit...
^^^^^^^
Line 9, column 178, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...ore any action is taken by the company. Otherwise the company may needlessly spend more m...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, however, if, look, may, so, then, while, for example, for instance, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 43.0 19.6327345309 219% => Less to be verbs wanted.
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2864.0 2260.96107784 127% => OK
No of words: 556.0 441.139720559 126% => OK
Chars per words: 5.15107913669 5.12650576532 100% => OK
Fourth root words length: 4.85588840946 4.56307096286 106% => OK
Word Length SD: 2.71144770499 2.78398813304 97% => OK
Unique words: 258.0 204.123752495 126% => OK
Unique words percentage: 0.464028776978 0.468620217663 99% => OK
syllable_count: 880.2 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.1387749347 57.8364921388 113% => OK
Chars per sentence: 143.2 119.503703932 120% => OK
Words per sentence: 27.8 23.324526521 119% => OK
Discourse Markers: 5.6 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.143706190451 0.218282227539 66% => OK
Sentence topic coherence: 0.0521450054601 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0596936400008 0.0701772020484 85% => OK
Paragraph topic coherence: 0.0859677369642 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0418050533201 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.75 8.32208582834 105% => OK
difficult_words: 133.0 98.500998004 135% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.