The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Two department stores' executives are thinking about setting a new branch at the growing suburb of Salem. While Namen focus on high-end designer fashion, Roscoe aims at affordable options. To decide which one is likely to succed in that area there are a few questions that need to be addressed: what are residents willing to buy, if they buy it online or drive to the stores, and, lastly, is there are already a great number of stores in the area.
The first aspect that must be understood before setting a new store is what people in Salem are willing to spend on. The growth of population, family orientation or median income does not generate a direct proxy to sucess of any store on that particular area. Executives must comprehend what type of clothes the population of Salem are willing to buy are how much they are willing to spend. If the result provide information that the resident are more prone to buy high-end design fashion, Namen would probably have a better result. On the other hand, if the analysis describes Salem's residents as more focused on more affordable clothing options, Roscoe would have a better ground to work on. However, currently there is no information on that matter, so neither option can be validated or discarded.
In addition to what resident are willing to buy, it is important to understand how they buy their clothes. Nowadays, online shopping have a ever increasing percentage of items sold and that directly influence stores and where they are placed. On that matter, even if Salem residents are more inclined to one of the two options provided by Namen and Roscoe, maybe they just buy it online and have it delivered to their doorstep. If that so, setting a store in this suburb would not be of great value to any possible competitor. To address this issue, ancilary data is required on the shopping paterns of people from Salem: information on where and how they buy clothes. This data, if positive toward brick-and-mortar stores, could underpin the installation of a store in the suburb. However, if online shopping is the predominant method in Salem, neither stores would succed there. Until additional data is gathered, there is no possibility to assess the potential of success of a store in Salem.
In an additional matter, even if Salem residents have a predisposition to go to store, maybe they already have a large number of places to choose from and any new entrant would face severe competition. Salem, as a growing suburb could have previously attracted several stores to the area and have a saturated market. A large shopping mall could have already been installed - containing high-end and affordable fashion options - and there is no need or demand for any new store in the area. That information must be provided to either sustain or debunk the decision from Namen and Roscoe.
In summary, there are a number of additional information required to define if Namen or Roscoe (or none) will succeed in Salem. What the residents of the area are willing to buy and if they buy it online or from brick-and-mortar stores are two key aspects to underpin or undermine the decision. In addition to that, information on stores currently in the area will also influence the decision.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 139, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...clothes. Nowadays, online shopping have a ever increasing percentage of items sol...
^
Line 6, column 112, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...to go to store, maybe they already have a large number of places to choose from and any new entra...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, however, if, lastly, may, so, while, in addition, in summary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2687.0 2260.96107784 119% => OK
No of words: 552.0 441.139720559 125% => OK
Chars per words: 4.86775362319 5.12650576532 95% => OK
Fourth root words length: 4.84713113593 4.56307096286 106% => OK
Word Length SD: 2.69352367561 2.78398813304 97% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.407608695652 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 879.3 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 11.0 2.70958083832 406% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 39.6556138313 57.8364921388 69% => OK
Chars per sentence: 111.958333333 119.503703932 94% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209201870359 0.218282227539 96% => OK
Sentence topic coherence: 0.0721545282955 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0790681780299 0.0701772020484 113% => OK
Paragraph topic coherence: 0.14288832924 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0437545118033 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 5, column 139, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...clothes. Nowadays, online shopping have a ever increasing percentage of items sol...
^
Line 6, column 112, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...to go to store, maybe they already have a large number of places to choose from and any new entra...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, however, if, lastly, may, so, while, in addition, in summary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2687.0 2260.96107784 119% => OK
No of words: 552.0 441.139720559 125% => OK
Chars per words: 4.86775362319 5.12650576532 95% => OK
Fourth root words length: 4.84713113593 4.56307096286 106% => OK
Word Length SD: 2.69352367561 2.78398813304 97% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.407608695652 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 879.3 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 11.0 2.70958083832 406% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 39.6556138313 57.8364921388 69% => OK
Chars per sentence: 111.958333333 119.503703932 94% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209201870359 0.218282227539 96% => OK
Sentence topic coherence: 0.0721545282955 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0790681780299 0.0701772020484 113% => OK
Paragraph topic coherence: 0.14288832924 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0437545118033 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.