The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulty obtaining reliable supplies of high-quality wool fabric, we discontinued production of our popular alpaca overcoat. Now that we have a new fabric supplier, we should resume production. Given the outcry from our customers when we discontinued this product and the fact that none of our competitors offers a comparable product, we can expect pent-up consumer demand for our alpaca coats. This demand and the overall increase in clothing prices will make Sartorian's alpaca overcoats more profitable than ever before."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The new vice president strongly suggests that the Sartorian company should conutinue to produce the alpaca overcoat due to the cooperation with the new fabric supplier as well as some evidence given by the author, in this way, the company would gain more benefits from this product than they did before. While we should gain more convicing evidence to prove this possiblity in that there are some loopholes in this memo, we should reexamine them carefully.
To begin with, the reason why they should continue the alpaca over coat prodcution is not well convincing merely by the new cooperation with the fabric supplier. Before the new product introduced into the market, there are some essential survey prove the feasibility of this sale of product. Especially in the clothing market, firstly, whether this alpaca overcoat would be accepted by the consumers is still in question. Appeared again five years later, there would be more choices even alternatives than this kind of coat. Secondly, whether the new fabric supplier offer the wool fabric to the Sartorian company only or there are other parteners is not clear, in that we do not know whehter the market would like this kind of fabric either, or in other word, would it be popular with the consumers is still in question. Maybe the new fabric company found there was no company except the Sartorian would buy their original meterials as this kind of fibric is outdated due to the fast-changing fashion in clothing. Thus the market survey is required immediately, also, we should get to know more details about the cooperation with the new fabric company.
In addtion, the reactions of the competitors are improtant for us to notice in that no other competitors proudce this kind of alpaca overcoat which should be reasearched carefully. As there is a possbility that the market would not like this kind of coat anymore, if any company still sells them, it would be a disaster for the clothing firm. Thus again we get back to the market survey to find out this special condition of the competitors. Besides, the fabric purveyor's parternship with other companies should be a key point to us to find the answer.
Finally, the evaluation of the alpaca coat sale in the future by the author is not well convincing. Although the selling of this coat was well five years ago, it is unpredictable that the selling would still be good even batter due to the lacking of the market survey, maybe the consumers do not like this kind of coat anymore. Likewise, it is early to set the price of the coat which is higher than before as the reaction of the market is still not clear.
In all, the assumpetion given by the vice president of the company is not compelling. To strenthen the statement, the author should make more market survey. Firstly, the author should figure out whether the coat would be popular again like it was five year ago. Secondly, the author should dig out why the competitors do not produce this coat.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 512 350
No. of Characters: 2409 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.757 4.7
Average Word Length: 4.705 4.6
Word Length SD: 2.434 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.6 21.0
Sentence Length SD: 11.404 7.5
Use of Discourse Markers (%): 0.85 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.566 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 169, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...ooperation with the new fabric supplier as well as some evidence given by the auth...
^^
Line 3, column 239, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'surveys'?
Suggestion: surveys
...to the market, there are some essential survey prove the feasibility of this sale of p...
^^^^^^
Line 3, column 442, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s still in question. Appeared again five years later, there would be more choices...
^^
Line 3, column 1017, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... the fast-changing fashion in clothing. Thus the market survey is required immediate...
^^^^
Line 5, column 344, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ld be a disaster for the clothing firm. Thus again we get back to the market survey ...
^^^^
Transition Words or Phrases used:
also, besides, finally, first, firstly, if, likewise, may, second, secondly, so, still, then, thus, well, while, kind of, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2472.0 2260.96107784 109% => OK
No of words: 512.0 441.139720559 116% => OK
Chars per words: 4.828125 5.12650576532 94% => OK
Fourth root words length: 4.75682846001 4.56307096286 104% => OK
Word Length SD: 2.50860031921 2.78398813304 90% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.384765625 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 763.2 705.55239521 108% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 63.8461236098 57.8364921388 110% => OK
Chars per sentence: 123.6 119.503703932 103% => OK
Words per sentence: 25.6 23.324526521 110% => OK
Discourse Markers: 7.35 5.70786347227 129% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132678033192 0.218282227539 61% => OK
Sentence topic coherence: 0.0487346156722 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0462698359685 0.0701772020484 66% => OK
Paragraph topic coherence: 0.0825996914183 0.128457276422 64% => OK
Paragraph topic coherence SD: 0.0513978862751 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.