The following appeared in a memorandum from the manager of KNOW radio station
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"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
The manager’s prediction that KNOW radio should switch from Rock-and-Roll music to 24-Hour news, which will prove profitable lacks certain crucial information to justify its claims.
Initially, it is presumed that Know Radio would not succeed as a Rock-and Roll music station because the number of people in the listening area over fifty years has increased and the overall listeners has decreased. However, the manager fails to take into account that the fifty year olds may have a predilection for Rock-and-Roll music and that the radio station may get the number of listeners back through them.
In addition, the dwindling sales of Rock-and-Roll music in nearby music stores are cited to confirm that people are not enjoying this kind of music of music anymore. Just because people are not buying this music does not justify that they are no longer fond of it. There is a chance that people may like it more on the radio. The inability of the writer to comprehend this fact questions the veracity of this claim.
Moreover, the manager talks of switching to 24-hour news, on the basis of the fact that since the population of over year old people has risen in the listening area, news would entice more listeners and that would be profitable. However, there is a possibility that these people might prefer music more than news, which could lead to even lesser listeners for the radio station. Has the station conducted any poll or survey that could justify that switching to new would be a great idea? Since there is no information regarding that, this claim renders itself spurious.
Therefore, due to aforementioned fallacies, the argument that KNOW radio should be cutting off Rock-and-Roll music replacing it with 24-hour news lacks substantial information that could substantiate its claim fails to make a cogent case.
Comments
Essay evaluation report
sample:
https://www.testbig.com/gmatgre-essays/following-appeared-memorandum-ge…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 303 350
No. of Characters: 1495 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 4.934 4.6
Word Length SD: 2.563 2.4
No. of Words greater than 5 chars: 95 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.25 21.0
Sentence Length SD: 9.175 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.397 0.35
Sentence-Para Coherence: 0.652 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 140, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'of music'.
Suggestion: of music
... that people are not enjoying this kind of music of music anymore. Just because people are not bu...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
however, if, may, moreover, regarding, therefore, in addition, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1542.0 2260.96107784 68% => OK
No of words: 303.0 441.139720559 69% => More content wanted.
Chars per words: 5.08910891089 5.12650576532 99% => OK
Fourth root words length: 4.17215713816 4.56307096286 91% => OK
Word Length SD: 2.65554570928 2.78398813304 95% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.50495049505 0.468620217663 108% => OK
syllable_count: 458.1 705.55239521 65% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 59.7984461894 57.8364921388 103% => OK
Chars per sentence: 128.5 119.503703932 108% => OK
Words per sentence: 25.25 23.324526521 108% => OK
Discourse Markers: 5.83333333333 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.356436994876 0.218282227539 163% => OK
Sentence topic coherence: 0.133095990194 0.0743258471296 179% => OK
Sentence topic coherence SD: 0.0966071533671 0.0701772020484 138% => OK
Paragraph topic coherence: 0.200465053338 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0888753564523 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.