The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this the author is reviewing about the declining sales of the radio station by different means. But the reasoning for the switching of the format does not seem very convincing.
Initially, the author is talking about switching the format to attract more number of listeners. He should have evaluated why the current format is not successful rather than completely switching to a new one. It is like escaping from the problem rather than facing it.
Then he says that the number is declining even though the population of the area is increasing. And that too with the increase of elderly population. The author at this point is assuming that the elderly population is less inclined to the kind of music the radio station prefers. It may not be the case. Inversely, the elderly crowd may actually be fond of music but are less inclined to the station due to the quality of music the station streams or the way that the station presents its stuff. Blaming the elderly population for their failure does not seem appropriate. Also, no survey has been taken to know the feedback from their listeners so as to why the station is failing.
The author is suggesting to switch to a new format but is reluctant to do so because of the local sales of the records. The sales of the records can be affected due to multiple reasons like lack of quality music, switching to an entirely new mode of entertainment be it concerts, shows, etc. Sales of records don’t reflect the taste of music or the attraction of the listeners towards it.
Next, the author is focussing to shift to a news and talk show format but he fails to reason it as well. There is no evidence that the new format is successful as expected. Along with it, the author considers their crowd to be a lot disinterested in music.
The argument presented by the author is not at all convincing and has a weaker base to it due to lack of facts and figures which would have strengthened his/her arguments.
Grammar and spelling errors:
Line 3, column 645, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... know the feedback from their listeners so as to why the station is failing. The author...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, if, may, so, then, well, as to, kind of, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1618.0 2260.96107784 72% => OK
No of words: 349.0 441.139720559 79% => More content wanted.
Chars per words: 4.63610315186 5.12650576532 90% => OK
Fourth root words length: 4.32221490584 4.56307096286 95% => OK
Word Length SD: 2.5980149842 2.78398813304 93% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.467048710602 0.468620217663 100% => OK
syllable_count: 496.8 705.55239521 70% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.0428463372 57.8364921388 71% => OK
Chars per sentence: 85.1578947368 119.503703932 71% => OK
Words per sentence: 18.3684210526 23.324526521 79% => OK
Discourse Markers: 3.94736842105 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180846843297 0.218282227539 83% => OK
Sentence topic coherence: 0.0547741612622 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0393310693374 0.0701772020484 56% => OK
Paragraph topic coherence: 0.0858444698173 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0435420121505 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 9.6 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 70.13 48.3550499002 145% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 7.9 12.197005988 65% => OK
coleman_liau_index: 9.63 12.5979740519 76% => OK
dale_chall_readability_score: 7.65 8.32208582834 92% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.