The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author in the article above concludes that Rialto Movie Theater must make big changes and offer the same features as Apex or it has to close its doors forever. The author presents evidence by giving an example of the newly opened Apex theatre. The services and the luxury provided by the Apex theatre is used by the author to support his idea of renovation for the Rialto Movie Theater. However there are few questions which arise which showcase some flaws in author’s idea of renovating the Rialto Movie Theater.
First of all, Why is Realto Movie Theater being compared with newly opened Apex theatre? The comparison done may not be relevant to the case here. Apex theatre is newly opened in a mall that is outside of the town last year. Many things change over a span of a year. The article does not provide any information or supporting ideas about why the Realto Movie Theater should make changes just because another theatre has opened last year. The Apex theatre is outside the town which may seem a bit too far for the inhabitants of the city and they prefer going to the downtown theatre instead of going out of town. If the above idea holds true then there is no need for the Realto Movie Theater to make changes and the author’s claim weakens.
Secondly, the survey conducted provides with no information about the number of people who responded or the place where they whether is it close to Apex or Realto theatre. In case the sample size for the survey was small, can a generalization be made for a myriad number of residents of the town? There is a possibility that the respondents were from a background of financial problems and cannot afford to go to movies for more than five times a year. The survey may not have included the rich populace and the cinema enthusiast who are eager for the new movie arrivals irrespective of the comfort in which they have to watch the movie. There are a lot of uncertain factors which have not been taken into account and hence weaken the authors idea.
Furthermore, the Realto Theater has been there for five decades, people may have been visiting Realto only and have taken a liking to the theatre by becoming the loyal customers. The author does not provide information regarding any increase or decrease in the Realto Movie Theater attendants due to the opening of the new Apex Theater. People who like the Realto Movie Theater’s appearance and services provided may still want to go instead of switching to a new theatre just because of the plush carpeting, seats and other luxury provided by a newly opened theatre.
Due to the lack of evidences in the article and the possible overlooked aspects which may be a key factor for not renovating the Realto Theater the conclusion as of now stands flawed. The conclusion maybe strengthened if the author happens to provide strong and irrefutable evidences. A new set of evidences or facts from surveys may effectively help the author to support the conclusion.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 520 350
No. of Characters: 2416 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.775 4.7
Average Word Length: 4.646 4.6
Word Length SD: 2.401 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.636 21.0
Sentence Length SD: 8.037 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 250, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ample of the newly opened Apex theatre. The services and the luxury provided by the...
^^^
Line 1, column 393, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...enovation for the Rialto Movie Theater. However there are few questions which arise whi...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f renovating the Rialto Movie Theater. First of all, Why is Realto Movie Theate...
^^^^
Line 5, column 737, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...taken into account and hence weaken the authors idea. Furthermore, the Realto Theat...
^^^^^^^
Transition Words or Phrases used:
first, furthermore, hence, however, if, look, may, regarding, second, secondly, so, still, then, thus, as to, in fact, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2483.0 2260.96107784 110% => OK
No of words: 520.0 441.139720559 118% => OK
Chars per words: 4.775 5.12650576532 93% => OK
Fourth root words length: 4.77530192783 4.56307096286 105% => OK
Word Length SD: 2.51945022532 2.78398813304 90% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.438461538462 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 792.9 705.55239521 112% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 46.9261112533 57.8364921388 81% => OK
Chars per sentence: 112.863636364 119.503703932 94% => OK
Words per sentence: 23.6363636364 23.324526521 101% => OK
Discourse Markers: 5.95454545455 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.23264372239 0.218282227539 107% => OK
Sentence topic coherence: 0.0764644931362 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0873161616292 0.0701772020484 124% => OK
Paragraph topic coherence: 0.137619942928 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0880827002224 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.74 12.5979740519 85% => OK
dale_chall_readability_score: 7.48 8.32208582834 90% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.