The following memorandum is from the business manager of Happy Pancake House restaurants.
"Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little impact on our customers. In fact, only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers do not distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine."
Write a response in which you discuss one or more alternative explanations that could rival the proposed explanation and explain how your explanation(s) can plausibly account for the facts presented in the argument.
The author concludes that replacing butter with margarine has less impact on customers. He comes to this conclusion based on several unjustified assumptions. The writer's assertion might be true but following three explanations must be substantiateed inorder to evaluate the credibility of the argument.
First of all, the survey conducted may not be scientific. Perhaps, it might be done by neophytes who may not have properly conducted the survey. The research might be conducted among child for whom flavour does not matter so much. Also it is said that 2 percent of people have complained which may indicate a larger number of people in a place with higher population. If any of these scenarios have merit, then the conclusion of the argument is significantly flawed.
Secondly, the author assumes that many servers indicated in the argument also contribute as major distributors of pancake. It might be possible that majority of the pancakes in the states were served by a few number of established resturants. These hotels despite being large in number, have less costumers and are of small scale. If this is true, then the argument does not hold water.
Finally, it is assumed that consumers donot identify butter or give both margarine and butter a common name. It is possible that even though the buyers can distinguish between these two; they do not complain, instead wane the habit of having pancakes with butter. Moreover these consumers may have liked the taste of margarine than that of butter any have not shown any reaction rearding the shift from butter. If this is the case, then the persuasiveness of the argument is hindered.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on unwarraanted assumptions. If the author is able to provide evidence to these three claims (based on systematic study approach), then the viability of the argument can fully be determined.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 317 350
No. of Characters: 1573 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.22 4.7
Average Word Length: 4.962 4.6
Word Length SD: 2.759 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 82 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.611 21.0
Sentence Length SD: 5.356 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.307 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 163, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...on several unjustified assumptions. The writers assertion might be true but following t...
^^^^^^^
Line 2, column 231, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...r whom flavour does not matter so much. Also it is said that 2 percent of people hav...
^^^^
Line 3, column 206, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'few numbers'.
Suggestion: few numbers
...pancakes in the states were served by a few number of established resturants. These hotels...
^^^^^^^^^^
Line 3, column 271, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: large
... resturants. These hotels despite being large in number, have less costumers and are of small s...
^^^^^^^^^^^^^^^
Line 3, column 293, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun costumers is countable.
Suggestion: fewer
...els despite being large in number, have less costumers and are of small scale. If th...
^^^^
Line 4, column 264, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...e habit of having pancakes with butter. Moreover these consumers may have liked the tast...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, if, may, moreover, second, secondly, so, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1614.0 2260.96107784 71% => OK
No of words: 317.0 441.139720559 72% => More content wanted.
Chars per words: 5.09148264984 5.12650576532 99% => OK
Fourth root words length: 4.21953715646 4.56307096286 92% => OK
Word Length SD: 2.8417022927 2.78398813304 102% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.561514195584 0.468620217663 120% => OK
syllable_count: 508.5 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.2452503919 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 89.6666666667 119.503703932 75% => OK
Words per sentence: 17.6111111111 23.324526521 76% => OK
Discourse Markers: 5.61111111111 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.087673791565 0.218282227539 40% => OK
Sentence topic coherence: 0.0301248719657 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.037865221498 0.0701772020484 54% => OK
Paragraph topic coherence: 0.0519252904085 0.128457276422 40% => OK
Paragraph topic coherence SD: 0.0471477070019 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.