The following memorandum is from the business manager of Happy Pancake House restaurants. “Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term ‘butter’ to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.”
The statement presents a recommendation from the business manager of Happy Pancake House restaurants to use margarine instead of butter in the southeast and northeast restaurants as well as southwestern restaurants. The recommendation relies on the experiment in southwestern restaurants that revealed only 2 percent complains of customers. Also, the author assumes that people cannot distinguish butter from margarine or they consider them similar. As the author claims, changing butter with margarine in the southeast and northeast will increase profits of the restaurants. Although this change may seem reasonable at first sight, there exist a number of unexamined assumptions and unanswered questions that make the recommendation unreliable.
Firstly, the author does not clarify that the change is occurred for how many days in the southwestern restaurant. It is possible that using margarine instead of butter is a recent change in these restaurant and if the time passes the percent of complains increase. Additionally, the author is required to mention the number of customers of southwestern restaurant in order to evaluate that 2 percent is a great number or insignificant number of complains. Therefore, enough statistics and information regarding the details of the experiment in southwestern restaurant should be provided.
Another problem of the recommendation is that the author considers the 98 percent of people without complains as happy customers. However, there is a possibility that other people did not have time or patience to complain about the margarine but they were not satisfied with the new combination either. Furthermore, people should be informed of what are they receiving and considering the fact that they did not complain when they received margarine instead of butter as a positive sign is not ethical. Perhaps, those who did not mention the change were in a hurry that they did not notice and if they notice it next time they would not visit the restaurant anymore since they think this is a fraud.
Let us assume that using margarine instead of butter is fine for the customers as the author mentions. Now the exact amount of profits from this cost-saving change should be determined. Does the amount of gained profits from this change worth the risk of losing customers? Can the manager consider the taste of people of southwest, southeast and northeast the same? Perhaps, people of southwest has approved this change but other regions would not accept this and margarine is not their favorite taste at all. As a result, the manager cannot reach at the conclusion of applying this change as a pragmatic solution to all regions with different tastes.
To recapitulate, modifying the combination of a well-known pancake of a restaurant without further investigation and relying on the results of one region is totally refutable. There are numerous unexamined suppositions to be ponder over if the manger seeks to gain profits, otherwise the recommendation may incur loss.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 476 350
No. of Characters: 2495 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.671 4.7
Average Word Length: 5.242 4.6
Word Length SD: 2.975 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 148 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 83 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.667 21.0
Sentence Length SD: 6.578 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.31 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 192, Rule ID: THIS_NNS[2]
Message: Did you mean 'this restaurant' or 'these restaurants'?
Suggestion: this restaurant; these restaurants
...instead of butter is a recent change in these restaurant and if the time passes the percent of c...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, however, if, may, regarding, so, therefore, well, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2540.0 2260.96107784 112% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 5.33613445378 5.12650576532 104% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 3.04818829387 2.78398813304 109% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.443277310924 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 779.4 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 37.9602369834 57.8364921388 66% => OK
Chars per sentence: 120.952380952 119.503703932 101% => OK
Words per sentence: 22.6666666667 23.324526521 97% => OK
Discourse Markers: 5.38095238095 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188494789356 0.218282227539 86% => OK
Sentence topic coherence: 0.0612387844869 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.072006543934 0.0701772020484 103% => OK
Paragraph topic coherence: 0.103889969336 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0678179292795 0.0628817314937 108% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.99 12.5979740519 111% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.