The following memorandum from the business manager of a television station.
“Over the past year our late-night news program has devoted increased time to national news and less time to weather and local news. During this time most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would strengthen or weaken the argument.
The argument here refers about a memorandum from a television station which writes that to increase the number of viewers and also curtail the loss of advertising revenue the time alloted to eather and local news should be restored to its initial level. The above statement made considers a few assumptions and certain considerations which are described as follows.
The argument refers to a direct connection between complaints made by the viewers and the viewership of the program. The business manager states that as more complaints have been received by them for their station's showcasing of weather and local news program for a longer time, the number of viewers have decreased. The above statement is completely flawed as it may have happened that the complaints registered may be of the quality of the transmission or may be people have objection about certain advertisement shown during the program. Thus as the argument does not consider the above assumption, the conclusion made with respect to decrease in viewwership is weakened.
Another view is that advertising agencies that were showcasing their content have cancelled their contract and this is because the station increased the late night news program to national news. This view is also not convincing as it is possible that advertising agencies did not have money the run the advertisements. Also it is also possible that advertising agencies did not have any content to broadcast. The above assumptions need to be considered while amking conclusion about restoring the time of the program.
Thus as stated above, peoples complaint about the weather news may not be related to their consent to increase the viewing time. Also linking advertising agencies' cancellation of contract to restore the late night programs to its original levels may not be valid. Hence the above assumptions weaken the stated argument
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 302 350
No. of Characters: 1562 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.169 4.7
Average Word Length: 5.172 4.6
Word Length SD: 2.808 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.231 21.0
Sentence Length SD: 9.283 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ns which are described as follows. The argument refers to a direct connection ...
^^^
Line 5, column 118, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...wers and the viewership of the program. The business manager states that as more co...
^^^
Line 5, column 318, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
..., the number of viewers have decreased. The above statement is completely flawed as...
^^^
Line 5, column 542, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...advertisement shown during the program. Thus as the argument does not consider the a...
^^^^
Line 9, column 320, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... have money the run the advertisements. Also it is also possible that advertising ag...
^^^^
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...restoring the time of the program. Thus as stated above, peoples complaint abou...
^^^^
Line 13, column 130, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...r consent to increase the viewing time. Also linking advertising agencies cancellati...
^^^^
Line 13, column 265, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...o its original levels may not be valid. Hence the above assumptions weaken the stated...
^^^^^
Transition Words or Phrases used:
also, hence, may, so, thus, while, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1597.0 2260.96107784 71% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 5.2880794702 5.12650576532 103% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.84452312077 2.78398813304 102% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.470198675497 0.468620217663 100% => OK
syllable_count: 495.9 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.6705030645 57.8364921388 95% => OK
Chars per sentence: 122.846153846 119.503703932 103% => OK
Words per sentence: 23.2307692308 23.324526521 100% => OK
Discourse Markers: 3.84615384615 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255624652513 0.218282227539 117% => OK
Sentence topic coherence: 0.0910631318123 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0953313009092 0.0701772020484 136% => OK
Paragraph topic coherence: 0.169904311367 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.00430275553014 0.0628817314937 7% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 8.75 8.32208582834 105% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.