'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum from the business manager of a television station, the manager identifies that there is a decline in their viewer over the years which is attributed to less coverage of weather and the local news. The television station also encountered a revenue loss lately. For these reasons, the manager suggests that time devoted to weather and local news should be restored back to the former level. However, before these evaluations could hold true three questions must be answered.
First of all, is the timing of the program appropriate for all the people? The timing of a program plays an important role in the number of viewers. Take, for example, Office going people tend to sleep early in the night. So the late-night programs may not be of any use to them. Rather they will devote their time to the programs which are not shown on late-night. This could be the reason for fewer viewers in the late-night programs.
Secondly, Is the choices of different people same? People want to see their favorite programs being telecasted on the television. For instance, some people are more concerned about the local problems in their area compared to the national problem on a whole. Consequently, they will lose interest if less heed is given to these matters. If this reason is true, then the recommendation does not hold water.
Finally, If the time devoted to the weather and local news were brought back to the former level they will increase revenue was based on assumptions of the manager. There was no evidence that this reformation of programs would bring back the audiences. The audience may use their smartphones for weather news rather than using television programs. If this reasoning might be true, then this recommendation is seriously flawed.
So before these recommendations could be held true some questions need to be answered associated with the timing, number of viewers and alternative of televisions available to the viewers rather than the television.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 329 350
No. of Characters: 1615 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.259 4.7
Average Word Length: 4.909 4.6
Word Length SD: 2.634 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.45 21.0
Sentence Length SD: 7.781 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.288 0.35
Sentence-Para Coherence: 0.511 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 281, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...programs may not be of any use to them. Rather they will devote their time to the prog...
^^^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, however, if, may, second, secondly, so, then, for example, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1675.0 2260.96107784 74% => OK
No of words: 329.0 441.139720559 75% => More content wanted.
Chars per words: 5.09118541033 5.12650576532 99% => OK
Fourth root words length: 4.25891501996 4.56307096286 93% => OK
Word Length SD: 2.71491022336 2.78398813304 98% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.504559270517 0.468620217663 108% => OK
syllable_count: 510.3 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.8585904611 57.8364921388 81% => OK
Chars per sentence: 83.75 119.503703932 70% => OK
Words per sentence: 16.45 23.324526521 71% => OK
Discourse Markers: 6.3 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.304673840089 0.218282227539 140% => OK
Sentence topic coherence: 0.0886675290261 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0845728398561 0.0701772020484 121% => OK
Paragraph topic coherence: 0.161691018075 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.11181860021 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.