The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director of the Super Screen Movie Production Company, the director has observed a declining trend in the amount of viewership in the last year. Though the positive reviews about these movies have been increased lately. For this very reason, the director recommended a larger allocation of their budget for public advertisement. Before taking these recommendations for granted, three questions must be answered.
First of all, the report gives us information about the last few years. Surprisingly, only last year viewership has been decreased compared to the former years. In this scenario, there may be another factor rather than public awareness. For example, the income of the people in that region may be decreasing because of national budget cutbacks. Consequently, people are more reluctant in spending up their money on watching movies. Rather they spend it for daily commodities. If this reason has some merit, then the recommendation for public awareness would not be fruitful.
Secondly, Are there any other forms of entertainment available that are cheaper than the super screen movies? For instance, people may have found a better alternative to super screen movies at a cheaper rate. They may be more attracted to CD/ DVD or watching pirated movies for saving up their money. If this is the reason behind their reluctance to attend super screen movies then the recommendation does not hold water.
Finally, there is no clear evidence on which platforms movie reviewers review is published. For example, if the review is published on some random sites which are overlooked by the users generally then they have no idea about the contents of the movie. A systematic research should be conducted to gain idea about the specific sites on which public looks for movie reviews generally. Otherwise, the recommendation will be seriously flawed based on just a single assumption.
To sum up, before the recommendation to be evaluated some systematic research about the people's preferences, other forms of entertainment and their budget should be conducted to be more obvious about its success.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 341 350
No. of Characters: 1752 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 5.138 4.6
Word Length SD: 2.792 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 82 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.05 21.0
Sentence Length SD: 6.584 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 179, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... amount of viewership in the last year. Though the positive reviews about these movies...
^^^^^^
Line 5, column 433, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...ding up their money on watching movies. Rather they spend it for daily commodities. I...
^^^^^^
Line 9, column 302, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rated movies for saving up their money. If this is the reason behind their relucta...
^^
Transition Words or Phrases used:
consequently, finally, first, if, look, may, second, secondly, so, then, for example, for instance, first of all, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1812.0 2260.96107784 80% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 5.3137829912 5.12650576532 104% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.88326023818 2.78398813304 104% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.527859237537 0.468620217663 113% => OK
syllable_count: 556.2 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.2876938454 57.8364921388 66% => OK
Chars per sentence: 90.6 119.503703932 76% => OK
Words per sentence: 17.05 23.324526521 73% => OK
Discourse Markers: 6.15 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187227895839 0.218282227539 86% => OK
Sentence topic coherence: 0.0643957596387 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0999147286885 0.0701772020484 142% => OK
Paragraph topic coherence: 0.111096940852 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.100667264165 0.0628817314937 160% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.22 12.5979740519 105% => OK
dale_chall_readability_score: 8.65 8.32208582834 104% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.