The following is a memorandum from the business
manager of a television station.
"Over the past year, our late-night nei devoted increased time to national ne' to weather and local news. During thi most of the complaints received from concerned with our station's coverage local news. In addition, local business advertise during our late-night news canceled their advertising contracts in order to attract more viewers to the avoid losing any further advertising n should restore the time devoted to we
"vs program has ws and less time s time period, viewers were of weather and es that used to program have just with us. Therefore, program and to evenues, we ather and local
He W h LU I LS I UI MCI level.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument has numerous erroneous claims due to following reasons.
There is possibility of change in economy, which impacted the local businesses significantly compared to national companies. Hence the cancellation of advertisement from local businesses has been observed. Climatic disasters such as tycoon, flood or other adverse situation which severely impacted local businesses to significantly and not willing to spend enough money on advertisement on national news channels. Also it is possible that local companies realised that advertisement on news channels is not helping their business grow. Maybe other ways like sponsoring local events, fairs or billboards are more effective in attracting the customers rather than national news. Also people might have changed their way of getting local or weather news. Most of the smartphones have apps for weather and news.
The argument falsefully assumes that the local businesses canceled advertising due to decrease in local and weather news. It is possible that the local business companies canceled the advertising due to the quality of the national news content. It is possible that there were advertising contracts calcellation happened overall. National companies might have canceled the advertisement contracts as well. To support the claim in the argument, we need to understand the advertisement contract increment or decrement for national companies as well.
The argument fails to explain the how timing of the show impacts the advertisement revenue from different location and age group of the viewer. It is possible that the news aired in late night might have reduced the number of people watching the news during that time. Maybe the change of season from Summer to Winter have changed people's sleeping habits. The late night news might be popular during Summer when days are long, but during winter people might prefer going to sleep early. That might impact the advertisement revenue.
The argument fails to assume other factors such as news show time, economy changes, people's habits, rise of internet and personal cell phones.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 325 350
No. of Characters: 1749 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.246 4.7
Average Word Length: 5.382 4.6
Word Length SD: 2.755 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.105 21.0
Sentence Length SD: 6.265 7.5
Use of Discourse Markers (%): 0.421 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 70, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oneous claims due to following reasons. There is possibility of change in econom...
^^^^^^^
Line 5, column 126, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...icantly compared to national companies. Hence the cancellation of advertisement from ...
^^^^^
Line 5, column 415, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...dvertisement on national news channels. Also it is possible that local companies rea...
^^^^
Line 5, column 678, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...he customers rather than national news. Also people might have changed their way of ...
^^^^
Line 13, column 31, Rule ID: THE_HOW[1]
Message: Did you mean 'how'?
Suggestion: how
...ll. The argument fails to explain the how timing of the show impacts the advertis...
^^^^^^^
Transition Words or Phrases used:
also, but, hence, if, may, so, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1798.0 2260.96107784 80% => OK
No of words: 325.0 441.139720559 74% => More content wanted.
Chars per words: 5.53230769231 5.12650576532 108% => OK
Fourth root words length: 4.24591054749 4.56307096286 93% => OK
Word Length SD: 2.77610087977 2.78398813304 100% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.489230769231 0.468620217663 104% => OK
syllable_count: 549.9 705.55239521 78% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.6800212554 57.8364921388 67% => OK
Chars per sentence: 94.6315789474 119.503703932 79% => OK
Words per sentence: 17.1052631579 23.324526521 73% => OK
Discourse Markers: 2.31578947368 5.70786347227 41% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209642922987 0.218282227539 96% => OK
Sentence topic coherence: 0.0763297439642 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0457626799919 0.0701772020484 65% => OK
Paragraph topic coherence: 0.103661656143 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0595170711039 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 14.5 12.5979740519 115% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.