The following is a memorandum from the business manager of a television station. "over the past year our late-night news program has devoted increase time to National new and less time to weather and local news. most of the complaints received from viewers were concerned with our stations coverage of weather and local news. in addition local business that used to advertise during our late-night news program have just canceled their advertising contracts with us. therefore in order to attract more viewers to the program and to avoid losing any further advertising Revenue we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific added evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the memorandum, the business manager attributes a dip in late-night news programme viewers, as well as local advertisers, to decreased screen time being given to weather and local news.
While this may be true to some extent, it cannot be the only reasons for decreased revenues, as we will discuss further.
A decrease in number of viewers can be due to a number of factors. Viewers may have started to call it a day earlier than usual, especially if winter is around. If kids at home have their examinations at hand, screen time is usually restricted at homes and as such, people switch off the television earlier than before.
If it is that time of the year when residents go on vacations, decreased viewership may be a result of families not being at home to watch news. Another explanation could be that a new show broadcast around the same time has caught the attention of the viewers and they are not interested in consumption of news. Yet, another explanation may be that viewers are more interested in early morning bulletins rather than late night ones, and thus, the dip in viewership.
Again, the cancellation of local business by advertisers may be because of a multitude of reasons - the primary being their own revenue. To cite an example, during the times of Coronavirus disease, a number of businesses suffered huge losses and one of the fundamental cuts they made in their budgets was advertising. Hence, if the business is not doing well, the advertisers may have cut on the adverts.
In contrast, another situation may have arised where the business is doing so well that they do not need advertising any more. Alternately, the advertisers, feeling that viewers are retiring to bed early, may have channeled their ads to other time slots or media vehicles.
Thus, it cannot be conclusively said that restoring the time devoted to weather and local news to its former level, would help in attracting more viewers and stop any further advertising revenue loss to the television station.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 343 350
No. of Characters: 1630 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 4.752 4.6
Word Length SD: 2.687 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.5 21.0
Sentence Length SD: 6.138 7.5
Use of Discourse Markers (%): 0.786 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.354 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 6, column 274, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to other time slots or media vehicles. Thus, it cannot be conclusively said tha...
^^^
Transition Words or Phrases used:
but, hence, if, may, so, thus, well, while, in contrast, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1682.0 2260.96107784 74% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 4.90379008746 5.12650576532 96% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.77558894593 2.78398813304 100% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.539358600583 0.468620217663 115% => OK
syllable_count: 531.0 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 42.031329423 57.8364921388 73% => OK
Chars per sentence: 120.142857143 119.503703932 101% => OK
Words per sentence: 24.5 23.324526521 105% => OK
Discourse Markers: 4.78571428571 5.70786347227 84% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216075309163 0.218282227539 99% => OK
Sentence topic coherence: 0.0807148899868 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0807229463003 0.0701772020484 115% => OK
Paragraph topic coherence: 0.12003876753 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0975429168712 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.