"The following is a memorandum from the business manager of a television station.
'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.'
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
The memorandum claimed that the decline of advertisement and increase of complaint due to the less weather and local news. It stated that to reverse the condition, the program needs to restore the time devoted for those particular segment. However, due to the loopholes at the memorandum logic, the conclusion needs more evidence to be justified.
First, the fact that the program devoted more time to the national news. This may happen not only because of the choice of editor or director but also the limited number of news in local setting. If there is no information to report thus the lower time serve for the segment, it also applies to the weather segment. Additionally, the nature of a weather prediction also contribute to the truncate time. The weather news serves a similiar type information every day just different number, if there is no abberant event, then the longer time will be redundant. The memorandum need to show the extensive data to back up this claim, includes the type of information,if any, they cut from the segment or percentage the type of news that played everyday.
Second, the complaint part where the viewers concerned about those two segment. There is no significant data that the complaint about the time, is it the lack of it or even too long. They just "concerned" hence without back up data about what the variable that distaste the viewer, it can be intrepeted as a facile report. It maybe just unreliable weather prediction or even the tawdry weather segment background. If the concerned viewer talk about the superfluos stuff instead of time, the longer segment will not serve the purpose the manager intended.
Lastly, the cancellation of the advertisement maybe an effect of economy disturbance or the newfound digital media such as Instagram or Twitter thus the diverted ad money. They allocate their budget to mass media that have an international coverage instead just a local consumer. Nevertheless, the text need to provide more data why the local business revoke their ad and managed the problem from the data instead relied at unwarranted assumption.
The effect of declining viewer or advertise money may come from different side other than what stated. Lack of data and illogical assumption to derived the decision will hinder the main objective of the late-night news program.
Comments
Essay evaluation report
Sentence: The weather news serves a similiar type information every day just different number, if there is no abberant event, then the longer time will be redundant.
Error: similiar Suggestion: similar
Error: abberant Suggestion: No alternate word
Sentence: They just 'concerned' hence without back up data about what the variable that distaste the viewer, it can be intrepeted as a facile report.
Error: intrepeted Suggestion: interpreted
Sentence: If the concerned viewer talk about the superfluos stuff instead of time, the longer segment will not serve the purpose the manager intended.
Error: superfluos Suggestion: superfluous
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argument 1 -- not exactly, this argument needs to argue against the conclusion:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 19 15
No. of Words: 388 350
No. of Characters: 1902 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.438 4.7
Average Word Length: 4.902 4.6
Word Length SD: 2.604 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.421 21.0
Sentence Length SD: 5.641 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.554 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 662, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , if
... claim, includes the type of information,if any, they cut from the segment or perce...
^^^
Line 2, column 740, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...percentage the type of news that played everyday. Second, the complaint part where the...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, lastly, may, nevertheless, second, so, then, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1960.0 2260.96107784 87% => OK
No of words: 387.0 441.139720559 88% => More content wanted.
Chars per words: 5.0645994832 5.12650576532 99% => OK
Fourth root words length: 4.43534841618 4.56307096286 97% => OK
Word Length SD: 2.8112080057 2.78398813304 101% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.503875968992 0.468620217663 108% => OK
syllable_count: 624.6 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 31.6693443005 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.157894737 119.503703932 86% => OK
Words per sentence: 20.3684210526 23.324526521 87% => OK
Discourse Markers: 5.05263157895 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.272569127904 0.218282227539 125% => OK
Sentence topic coherence: 0.085882754264 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.073267191053 0.0701772020484 104% => OK
Paragraph topic coherence: 0.139952627341 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.073092750082 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.87 8.32208582834 107% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.