The following is the memorandum from the business manager of a television station.
"Over the past night, our late-night news program has devoted increased time to national news and less time to whether and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather an local news. In addition, local business that used to advertise during our late-night program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The memorandum form the busniess manager of the television as presented above makes a number of unwarranted assumtioms. Unless, the unwarranted assumptions are proved with evidence, the argument might fall apart and do harm to the busniess let alone the expected positive effect on the business.
Firslty, the memorandum from the manager states a over the past year, the late-night news program has devoted increased time to national news and less time to weather and local news and with this information he refers that they recieved complaints from viewers concerned with weather and local news. There is no mention of the time frame, and also the viewers complain associate with this particular late night news program. It could be that the viewers were complaining about other times local and weather news. Another case, can be that after a particular local incident or sudden inclement weathe rmade the viewers requested for such things. So, a clear picture of the time frame about what time of the day and for which show did the compaints came about and also related local and weathers events in the time frame of the compaint is required to find out the whether the concerns from viewers were a generla one or for a certain events.
Secondly, the argument asserts that the local busniess that used to advertise during their late-night news program are backing off. There is no additional information that can answer the question that only local and wetaher news is responsible for cancelling adevertisement contract or there are other issues like the financial condition of the advertising company or did they approach some other advertising company which also gave similar response. There is also no metnion of any other factor affecting the relationship with the adevertising company, like the management fo the company could have chnage and they are viewing product in a different angle or there might be some contention in the relationship with the television channel and advertising company which also needs a conspicuous picture here.
Even if we consider that the advertising company is cancelling the contract based on the loss of TRP of the late night show, and the complain from viewers about local and weather news came for this particular show only, there is no guarantee that changing the content might increase the TRP of the show, it can be the case that the particular showing timing cannot expect more that audience or the host of the show might not be able to attract viewers. Besides, there is no data n the number of viewers willing to know about local and wetaher news. It can be the case that the number of new target customers can be less in number that the audience who are viewing currently and are more interested in international news. The chnage of content will immeditely loose the existing viewers.
In conclusion it can be said that without having proper evidence to the unstated assumption made as mentioned above action according to the memorandum might render chilling effect on the business of the television station question the long term sustainability of the business as well. So to make sure a positive impact of the decision made now for the business requires information on the above stated assumptions to strengthen the argument.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 21 2
No. of Sentences: 16 15
No. of Words: 546 350
No. of Characters: 2699 1500
No. of Different Words: 233 200
Fourth Root of Number of Words: 4.834 4.7
Average Word Length: 4.943 4.6
Word Length SD: 2.634 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 154 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.125 21.0
Sentence Length SD: 19.358 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.609 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 49, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... the memorandum from the manager states a over the past year, the late-night news...
^
Line 3, column 934, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'event'?
Suggestion: event
...ers were a generla one or for a certain events. Secondly, the argument asserts tha...
^^^^^^
Line 7, column 130, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...loss of TRP of the late night show, and the complain from viewers about local and weather ne...
^^^^^^^^^^^^
Line 7, column 616, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: less
...e number of new target customers can be less in number that the audience who are viewing curre...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, besides, if, second, secondly, so, then, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2744.0 2260.96107784 121% => OK
No of words: 546.0 441.139720559 124% => OK
Chars per words: 5.02564102564 5.12650576532 98% => OK
Fourth root words length: 4.83390555256 4.56307096286 106% => OK
Word Length SD: 2.65749085505 2.78398813304 95% => OK
Unique words: 242.0 204.123752495 119% => OK
Unique words percentage: 0.443223443223 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 867.6 705.55239521 123% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 110.316519049 57.8364921388 191% => OK
Chars per sentence: 171.5 119.503703932 144% => OK
Words per sentence: 34.125 23.324526521 146% => OK
Discourse Markers: 4.125 5.70786347227 72% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.350168641798 0.218282227539 160% => OK
Sentence topic coherence: 0.120807680239 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.133827387106 0.0701772020484 191% => OK
Paragraph topic coherence: 0.159291994183 0.128457276422 124% => OK
Paragraph topic coherence SD: 0.140715098975 0.0628817314937 224% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 19.3 14.3799401198 134% => OK
flesch_reading_ease: 36.97 48.3550499002 76% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.6 12.197005988 136% => OK
coleman_liau_index: 12.49 12.5979740519 99% => OK
dale_chall_readability_score: 8.74 8.32208582834 105% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.