The memorandum from the business manager of a television station is stated without any proper research and generalizing the opinions by the viewers and the situation of less coverage of weather. There are a lot of evidences hidden which tells the quick but not at all thought out argument in the memorandum.
First evidence is the increase time in the national news, this tells that the station is going mainstream by only focusing on the national news. There might be a case that previously there was a lot of local news covered in the late-night programs which might be a case for the local businesses canceling the advertisement contracts, as there must be a conflict in interest.
Another evidence, that the local businesses canceling the contract might be the increased price of advertising in the news station. As the coverage of national news require more reporters, the increase in advertising contracts might be the case of cancellation of it by local businesses. Also, there might be case that because of national news coverage, the advertisement time must have been reduced which makes the advertise of any local business not to reach the potential customers.
An assumption regarding the weather news might be that, the news station is not at all showing weather and local news at all which might be the case of increased complaints of the viewers. Or the news station might be showing weather news when almost nobody watches the news because of being busy in their jobs, housework etc. The timing of the weather and local news might not be accessible to the viewers, which can be a reason for increased grievances.
Also there can be a reason of uninteresting nature of the national news. As there might be nights where the news might just be plain boring and not at all any profitable to the people of that city (or town). So uninteresting news can reduce the customers and the sponsoring by local businesses.
The business manager should not jump to any conclusion so quickly and should conduct a small survey rather than depending on the complaint calls. A complete research would help to clarify the scenario and would help them to take measures which can again make the news station popular.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 376 350
No. of Characters: 1804 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 4.798 4.6
Word Length SD: 2.649 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.857 21.0
Sentence Length SD: 9.109 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.42 0.35
Sentence-Para Coherence: 0.707 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 413, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...time must have been reduced which makes the advertise of any local business not to reach the ...
^^^^^^^^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...e a reason for increased grievances. Also there can be a reason of uninteresting ...
^^^^
Transition Words or Phrases used:
also, but, first, if, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1849.0 2260.96107784 82% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 4.91755319149 5.12650576532 96% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.7081090086 2.78398813304 97% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.436170212766 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 568.8 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 40.6331009017 57.8364921388 70% => OK
Chars per sentence: 123.266666667 119.503703932 103% => OK
Words per sentence: 25.0666666667 23.324526521 107% => OK
Discourse Markers: 2.33333333333 5.70786347227 41% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.318871801582 0.218282227539 146% => OK
Sentence topic coherence: 0.139786429004 0.0743258471296 188% => OK
Sentence topic coherence SD: 0.0747712628959 0.0701772020484 107% => OK
Paragraph topic coherence: 0.18345785894 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0739154123405 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.