'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this argument, a memorandum from the business manager of a television station is presented. It is stated that, the television station is losing revenue because the local business companies canceled their advertisement. In this paragraph, we will discuss the loopholes of this memorandum and also will ask the questions so that the executive board can decide whether they will telecast more local and weather news or not.
Firstly, in this argument, it is stated that, the local business companies canceled their advertisements and it is assumed that they canceled due to lack of local and weather news. Bur there is no concrete evidence in their defence. So, this issue should be investigated further for the actual reasons why they canceled their advertisements.
Secondly, there is no mention in this statement about the viewers. Do the viewers prefer national news or local news? If the viewers got increased due to more national news, then the tv station is on right path, because viewers will automatically bring advertisements. So, this issue needs to be further discussed.
Thirdly, due to the increasing amount of national news, are other major companies interested in telecasting advertisements. There is no mention of this issue in this memorandum.
Finally, there is no mention of how much revenue the tv station lost. To discuss this issue, it is important to have a clear idea about the financial situations before and after the tv station telecasted less local news. Upon comparing the data the board might decide whether they continue their current path or will restore to previous versions.
In this paragraph, the memorandum is analyzed and some questions were asked to properly evaluate the memorandum. The board will be able decide and ask proper questions upon reading this paragraph.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 292 350
No. of Characters: 1478 1500
No. of Different Words: 135 200
Fourth Root of Number of Words: 4.134 4.7
Average Word Length: 5.062 4.6
Word Length SD: 2.764 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.176 21.0
Sentence Length SD: 7.501 7.5
Use of Discourse Markers (%): 0.471 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.619 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
also, finally, first, firstly, if, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1521.0 2260.96107784 67% => OK
No of words: 292.0 441.139720559 66% => More content wanted.
Chars per words: 5.20890410959 5.12650576532 102% => OK
Fourth root words length: 4.13376432452 4.56307096286 91% => OK
Word Length SD: 2.86457607956 2.78398813304 103% => OK
Unique words: 139.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.47602739726 0.468620217663 102% => OK
syllable_count: 469.8 705.55239521 67% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.8776769865 57.8364921388 79% => OK
Chars per sentence: 89.4705882353 119.503703932 75% => OK
Words per sentence: 17.1764705882 23.324526521 74% => OK
Discourse Markers: 4.52941176471 5.70786347227 79% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241217776869 0.218282227539 111% => OK
Sentence topic coherence: 0.090342843084 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0754549909583 0.0701772020484 108% => OK
Paragraph topic coherence: 0.138644099193 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0579409290574 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.