'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
One of the business manager of a television station claimed that since last year their late night new program has devoted increased time to national news and less time for weather and local news. And also during that time period, most of complaints concerned about their weather and local news coverage. Moreover, one of their late-night news advertising contract has just cancelled. To gain more customer and advertising revenues, the author claimed that they should restore their time to weather and local news like its former level. However, we need specific evidence to evaluate his assumptions to streghten the argument.
First of all, the argument adresses only last year, but they did not give an exact time when they made this change . According to the exact time we can find out why advertising company pull back their advertise from the late-night program. It may related with time, or maybe there is money issue between station and company. Furthermore, they may want day time programs also, or maybe there is any other channel they found to invest which is price lower that what they offered. He should find the ways, why advertising company cancel their program, before take an action.
Moreover, he only claimed that late-night news, however this word is not enough for us to understand what he mentioned; local news or national news. Maybe in the flow of the program there is also local news, but still advertising companies want to cancel it. Maybe their cancellation reason is completely unrelated with any news, maybe they don't like the program itself. Maybe late-night news programs' producer was changed, maybe people don't like the new program. There are a lot of vague assumptions that the manager has to find out.
Additionally, we also need an information why there are complaints about local news and weather channel. He only gave us specific program of the television station, but he wants to convince momerandum with this lack of information, How can we derive that the only one changing in one of their program would affect all of their news flows. His assumptions are far from clear.
In conclusion, he needs to find what is the exact reason for customers why they stop watching late-news program, maybe they want to watch local news and weather news on day time instead of late-night news. And also to find out the why the advertising company cancel their contracts, he needs to check is there any other television station for local news, if yes how is their price option. Therefore, he needs to investigate more information before deciding.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 433 350
No. of Characters: 2088 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.562 4.7
Average Word Length: 4.822 4.6
Word Length SD: 2.442 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.619 21.0
Sentence Length SD: 9.225 7.5
Use of Discourse Markers (%): 0.619 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.548 0.50
Sentence-Sentence Coherence: 0.203 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 231, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the complaints') or simply say ''most complaints''.
Suggestion: most of the complaints; most complaints
...news. And also during that time period, most of complaints concerned about their weather and local...
^^^^^^^^^^^^^^^^^^
Line 3, column 115, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...an exact time when they made this change . According to the exact time we can find...
^^
Line 5, column 342, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ely unrelated with any news, maybe they dont like the program itself. Maybe late-nig...
^^^^
Line 5, column 372, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...aybe they dont like the program itself. Maybe late-night news programs producer was c...
^^^^^
Line 5, column 438, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...rams producer was changed, maybe people dont like the new program. There are a lot o...
^^^^
Line 9, column 228, Rule ID: THE_HOW[1]
Message: Did you mean 'why'?
Suggestion: why
...f late-night news. And also to find out the why the advertising company cancel their co...
^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, may, moreover, so, still, therefore, as to, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 50.0 28.8173652695 174% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2154.0 2260.96107784 95% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 4.99767981439 5.12650576532 97% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 2.52048789423 2.78398813304 91% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.445475638051 0.468620217663 95% => OK
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 49.1495473482 57.8364921388 85% => OK
Chars per sentence: 102.571428571 119.503703932 86% => OK
Words per sentence: 20.5238095238 23.324526521 88% => OK
Discourse Markers: 5.47619047619 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.397591914173 0.218282227539 182% => OK
Sentence topic coherence: 0.13816091712 0.0743258471296 186% => OK
Sentence topic coherence SD: 0.128637811747 0.0701772020484 183% => OK
Paragraph topic coherence: 0.255600209725 0.128457276422 199% => OK
Paragraph topic coherence SD: 0.116212165754 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.72 12.5979740519 93% => OK
dale_chall_readability_score: 7.23 8.32208582834 87% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.