The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author of the memorendum has made a conclusion that in order to increase veiwership and to stop loosing revenue from advertising, the station should restore time devoted to weather and local new. This conclusion is one that hastily made. Although the memerendum seems good, one can see many cracks in the logic of the argument. There are many assumtions made, with little or no evidence. Author of memorendum need to provide more evidence to make his/her argument more cogent.
Author mentions that most of the complaints are regarding the coverage of the local news and weather. The author uses vague terminology to invite the readers to believe that very large number of complaints are recieved or that many people have problem with current program schedule. How many complaints station used get before the change and haw many of them concerned the programming? Also just because there are more complaints, are we to believe that there are no letter praising the stations effort to air/publicize the national news. The authour fails to provide any evidence anout this issue.
The manager also states how the local businesses have canceled their advertising contracts, due the fact that channel has reduced thetime for local weather and news. Are we to believe that this is only reason that local businesse have canceled their contracts. May be the the channel does not have enough viewership and local businesses are not getting the desired effect. It is also likely that businesses have canceled their late night advertisements and have chosen to advertise during the day.
It is likely that local businesses, the ones that canceled their contracts, cant afford to advertise with the channel.Perhaps there is another local channel that has offered a lucrative offer than this station. The author has not provided a single evidence to back this claim. This makes the argument dodgy.
The author/manager of the station has made a hasty conclusion. Author needs to provide more evidence to back up all the claims in the argument. One need to seriously consider this before impleme
Comments
Essay evaluation report
also need to argue:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 346 350
No. of Characters: 1709 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.313 4.7
Average Word Length: 4.939 4.6
Word Length SD: 2.426 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.3 21.0
Sentence Length SD: 8.235 7.5
Use of Discourse Markers (%): 0.25 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 387, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...many of them concerned the programming? Also just because there are more complaints,...
^^^^
Line 3, column 468, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'letters'?
Suggestion: letters
...ts, are we to believe that there are no letter praising the stations effort to air/pub...
^^^^^^
Line 3, column 488, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...e that there are no letter praising the stations effort to air/publicize the national ne...
^^^^^^^^
Line 5, column 266, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...esse have canceled their contracts. May be the the channel does not have enough vi...
^^
Line 5, column 269, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...e have canceled their contracts. May be the the channel does not have enough viewership...
^^^^^^^
Line 5, column 269, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...e have canceled their contracts. May be the the channel does not have enough viewership...
^^^^^^^
Line 5, column 353, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hip and local businesses are not getting the desired effect. It is also likely th...
^^
Line 6, column 77, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...the ones that canceled their contracts, cant afford to advertise with the channel.Pe...
^^^^
Line 6, column 118, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Perhaps
...nt afford to advertise with the channel.Perhaps there is another local channel that has...
^^^^^^^
Transition Words or Phrases used:
also, may, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1753.0 2260.96107784 78% => OK
No of words: 342.0 441.139720559 78% => More content wanted.
Chars per words: 5.12573099415 5.12650576532 100% => OK
Fourth root words length: 4.30037696126 4.56307096286 94% => OK
Word Length SD: 2.62942244324 2.78398813304 94% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 562.5 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.6603329451 57.8364921388 89% => OK
Chars per sentence: 87.65 119.503703932 73% => OK
Words per sentence: 17.1 23.324526521 73% => OK
Discourse Markers: 1.2 5.70786347227 21% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.203550596071 0.218282227539 93% => OK
Sentence topic coherence: 0.0580840753625 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0564604901012 0.0701772020484 80% => OK
Paragraph topic coherence: 0.0990147834899 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0352812859579 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.