The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Television is a basic medium for showcasing any type of information on a large-scale. It not only helps the audience be familiar with the incidents but also take their decisions. So the given argument focuses on the fact that showing late night news related to national crisis, it has reduced their overall revenue and there are complaints about the discrepancy between the news shown. The argument does not cogently explains the reasons for the reduction in revenues or contract termination.
Firstly, note that there is no evidence that the contract termination has taken place based on the sole reason which is reduction of weather and local news display.
There could have been some dispute between the television station and the advertising company, as a result of which it decided to part ways. Also, the contract may be terminated if the advertising company may have found a better deal with another television station who gave them a better offer to show their advertisements. As the argument says local businesses that
used to advertise have canceled their contracts, it can be based on the fact that local businesses found it waste of money to show an advertisement at night as it was not watched by a good number of people and their product sell did not improve at all.
Moreover, it cannot be guaranteed that if the time devoted to weather and local news is restored to its former level, it would seemingly have its old customers back. Also, the argument does not mention at what time was the news shown. If the news was shown after a particular time when the local people are asleep it would naturally be a waste because no one can see it.Also, by how much time the display of national news is increased and by how much time the display of local and weather is reduced is not mentioned so that the reason for complaints can be estimated clearly.
Last but not the least, the contract may have been terminated because the company was shut down. Furthermore, if the restored time of local and weather news does not attract the past customers, it could prove as a loss as the money generated by showing national news is also lost to some extent.It might have happen that the locals were interested in some other stuff other than national , weather or local news such as sports , adventure etc. No sentence guarantees its authenticity in the argument. Each sentence has a missing information which can be tackled.
So, the argument fails to give enough evidences to support its conclusion of devotion of time to local and weather news as before than it does now. There are many loopholes which can be explored and the argument can be weakened.As of now,there should be some more evidence about the contract termination and loss of customers, given argument does not necessarily explains the cause.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 486 350
No. of Characters: 2282 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.695 4.7
Average Word Length: 4.695 4.6
Word Length SD: 2.539 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.588 21.0
Sentence Length SD: 17.52 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.626 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 72, Rule ID: DT_JJ_NO_NOUN[1]
Message: Probably a noun is missing in this part of the sentence.
...r showcasing any type of information on a large-scale. It not only helps the audience be fami...
^^^^^^^^^^^^^
Line 1, column 418, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'explain'
Suggestion: explain
...s shown. The argument does not cogently explains the reasons for the reduction in revenu...
^^^^^^^^
Line 7, column 326, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ter offer to show their advertisements. As the argument says local businesses that...
^^
Line 7, column 368, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the argument says local businesses that used to advertise have canceled their co...
^^^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Used
... argument says local businesses that used to advertise have canceled their contra...
^^^^
Line 13, column 371, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...ly be a waste because no one can see it.Also, by how much time the display of nation...
^^^^
Line 17, column 296, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...tional news is also lost to some extent.It might have happen that the locals were ...
^^
Line 17, column 310, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'happened'.
Suggestion: happened
... also lost to some extent.It might have happen that the locals were interested in some...
^^^^^^
Line 17, column 388, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... in some other stuff other than national , weather or local news such as sports , ...
^^
Line 17, column 427, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...l , weather or local news such as sports , adventure etc. No sentence guarantees i...
^^
Line 21, column 229, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: As
...plored and the argument can be weakened.As of now,there should be some more eviden...
^^
Line 21, column 238, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , there
...d the argument can be weakened.As of now,there should be some more evidence about the ...
^^^^^^
Line 21, column 364, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'explain'
Suggestion: explain
...rs, given argument does not necessarily explains the cause.
^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, may, moreover, so, then, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2351.0 2260.96107784 104% => OK
No of words: 482.0 441.139720559 109% => OK
Chars per words: 4.877593361 5.12650576532 95% => OK
Fourth root words length: 4.68556276237 4.56307096286 103% => OK
Word Length SD: 2.63028457917 2.78398813304 94% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.44398340249 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 739.8 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 91.1372591205 57.8364921388 158% => OK
Chars per sentence: 138.294117647 119.503703932 116% => OK
Words per sentence: 28.3529411765 23.324526521 122% => OK
Discourse Markers: 5.23529411765 5.70786347227 92% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263070704844 0.218282227539 121% => OK
Sentence topic coherence: 0.0860463339302 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0907740284455 0.0701772020484 129% => OK
Paragraph topic coherence: 0.128401274489 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0793083512975 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.32 12.5979740519 90% => OK
dale_chall_readability_score: 7.88 8.32208582834 95% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.