The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with out station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The memorandum in the passage talks about restoring the time to weather and local news as it brought lesser viewers and loss of advertisement revenue. To fully qualify this as a good response, the above losses need to be analysed more and there is a need to consider some more factors.
Firstly, Nowhere in the passage is metioned that the complaints that were received were due to the reduction of the time for weather and local news. The complaints could have been about the content of the coverage. If it is found that the coverage was focusing on minor insignificant details which the viewers weren't interested in, it would weaken the claim that the restoration is necessary.
Secondly, in the passage the there is a loss of advertising revenue ascribed to this reduction in time of coverage. The local buisnesses could have canceled due to the fact that the coverage is misrepresenting the information about local news. If true, it would say that the buisnesses canceled their advertising due to the misrepresentation of information and this would also help make a case against the conclusion.The loss in revenue due to canceling could also be due to a financial crisis in the local buisnesses and hence would weaken the arguement as it would give an alternate cause for the cancelation.
Thirdly, In the passage there is no mention of the fact that there was a reduction in the number of viewers and also that there would be an increase if the restoration was implemented. And maybe everyone who wanted to view it was already doing so. To strengthen this point in the passage the author should have added cases that show that more people were viewing the channel when there was lesser devotion on the national news.
These are some major factors that need addressing before we can readily accept the conclusion. The author could have added that the complaints that were received demanded more coverage and/or thorough coverage of weather and local news to bolster the arguement. If the loss of revenue was explained and attributed to the lesser time of the local news would have also helped the conclusion.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 363 350
No. of Characters: 1727 1500
No. of Different Words: 147 200
Fourth Root of Number of Words: 4.365 4.7
Average Word Length: 4.758 4.6
Word Length SD: 2.661 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.929 21.0
Sentence Length SD: 12.244 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.377 0.35
Sentence-Para Coherence: 0.617 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 311, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: weren't
...insignificant details which the viewers werent interested in, it would weaken the clai...
^^^^^^
Line 5, column 178, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...could have canceled due to the fact that the coverage is misrepresenting the info...
^^
Line 5, column 419, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...help make a case against the conclusion.The loss in revenue due to canceling could ...
^^^
Line 5, column 592, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ment as it would give an alternate cause for the cancelation. Thirdly, In the ...
^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1765.0 2260.96107784 78% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 4.90277777778 5.12650576532 96% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.74356570502 2.78398813304 99% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.411111111111 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 559.8 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 71.2682844423 57.8364921388 123% => OK
Chars per sentence: 126.071428571 119.503703932 105% => OK
Words per sentence: 25.7142857143 23.324526521 110% => OK
Discourse Markers: 6.07142857143 5.70786347227 106% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171262700497 0.218282227539 78% => OK
Sentence topic coherence: 0.0720599038695 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0694374387186 0.0701772020484 99% => OK
Paragraph topic coherence: 0.109360293624 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0273784879296 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.