The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The given argument states that the television station had received many complaints for decreasing the time for local and weather news in late-night news program. Further, because of these complaints the local advertising company had canced the contract with the station which reduced the revenue of the station. In the conclusion it states that the station is going to increase the news timing for local news and weather to increase the viewers and revenue from the advertising the company. It is understood from the argument that there are many missing evidents which need to address to strengthen the agrument. The station manager should analyse the number complaints received against the total population in that area. Further, the decrease in the viewers would be poor new reading ability of the staff. Also, the advertising time between the news might make the people change the news if the advertisement last for long. Therefore, these evidents need to be assessed or included in the argument to strengthen it.
The first evident which need to analyse is that the number of registered complaint against the population. What if the complaint is very less compared to the population? In that case most of the peole had agreed or liked the change in the new program. Therefore, further change in the news program would loose more than what is there now. Therefore, analysing the complaints is very important. Further, it is important to go to the individula who have complained to get to know the real issues. Because written complaints might not convey properly.
The second evident which need explanation is the reasonf for the decrease in the viweres. Whether the decrease is due to the change in news program or the poor reading ability of the staff. It is human tendency that, if they concentrate one particular thing in long time they loose concentration. In the present case, the national news time has increased which means the reader has to concentrate more time in one particular thing without interval which made him tired. It might be the reason for the poor delevary of the news. Additional trainning to the news reader would make effective in reading and might increase the viweres.
The third evident is that the advertisement time during the news. It is people tendency to change the channel if they forced to see long advertisements. Therefore, the advertisement time between the news had to be checked and if it is found more then that has to be reduced. Further, the station experiment the change in news program in day time to see the same response. If there is no reduction in the viweres, there it is sure that the reduction in viewers in late-night news program is not primarily due to the change in the program. Perhaps due to the aforementioned issues.
The argument need to include many evidences such as quantity of the complaint, conformation of the complaint inperson with the people, ability of the news reader, and advertisement time inbetween news. Then the argument would look like solid memorandum.
Comments
Essay evaluation report
Sentence: Further, because of these complaints the local advertising company had canced the contract with the station which reduced the revenue of the station.
Error: canced Suggestion: No alternate word
Sentence: It is understood from the argument that there are many missing evidents which need to address to strengthen the agrument.
Error: evidents Suggestion: No alternate word
Error: agrument Suggestion: argument
Sentence: The station manager should analyse the number complaints received against the total population in that area.
Error: analyse Suggestion: analyst
Sentence: Therefore, these evidents need to be assessed or included in the argument to strengthen it.
Error: evidents Suggestion: No alternate word
Sentence: The first evident which need to analyse is that the number of registered complaint against the population.
Error: analyse Suggestion: analyst
Sentence: In that case most of the peole had agreed or liked the change in the new program.
Error: peole Suggestion: people
Sentence: Therefore, further change in the news program would loose more than what is there now.
Error: news Suggestion: No alternate word
Sentence: Therefore, analysing the complaints is very important.
Error: analysing Suggestion: analyzing
Sentence: Further, it is important to go to the individula who have complained to get to know the real issues.
Error: individula Suggestion: individual
Sentence: The second evident which need explanation is the reasonf for the decrease in the viweres.
Error: viweres Suggestion: viewers
Error: reasonf Suggestion: reason
Sentence: It might be the reason for the poor delevary of the news.
Error: news Suggestion: No alternate word
Error: delevary Suggestion: delivery
Sentence: Additional trainning to the news reader would make effective in reading and might increase the viweres.
Error: viweres Suggestion: viewers
Error: trainning Suggestion: training
Sentence: If there is no reduction in the viweres, there it is sure that the reduction in viewers in late-night news program is not primarily due to the change in the program.
Error: viweres Suggestion: viewers
Sentence: The argument need to include many evidences such as quantity of the complaint, conformation of the complaint inperson with the people, ability of the news reader, and advertisement time inbetween news.
Error: inbetween Suggestion: between
Error: inperson Suggestion: intern
----------------
argument 1 -- not OK
argument 2 -- not exactly
argument 3 -- not exactly
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 16 2
No. of Sentences: 29 15
No. of Words: 508 350
No. of Characters: 2480 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.748 4.7
Average Word Length: 4.882 4.6
Word Length SD: 2.649 2.4
No. of Words greater than 5 chars: 175 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.517 21.0
Sentence Length SD: 6.966 7.5
Use of Discourse Markers (%): 0.483 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.464 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 305, Rule ID: LOOSE_LOSE[4]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...urther change in the news program would loose more than what is there now. Therefore,...
^^^^^
Line 3, column 496, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...plained to get to know the real issues. Because written complaints might not convey pro...
^^^^^^^
Line 7, column 247, Rule ID: COMP_THAN[2]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...d to be checked and if it is found more then that has to be reduced. Further, the st...
^^^^
Line 9, column 255, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ument would look like solid memorandum.
^^^
Transition Words or Phrases used:
also, first, if, look, second, so, then, therefore, third, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2542.0 2260.96107784 112% => OK
No of words: 508.0 441.139720559 115% => OK
Chars per words: 5.00393700787 5.12650576532 98% => OK
Fourth root words length: 4.74751043592 4.56307096286 104% => OK
Word Length SD: 2.72762770185 2.78398813304 98% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.375984251969 0.468620217663 80% => More unique words wanted or less content wanted.
syllable_count: 784.8 705.55239521 111% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.987454941 57.8364921388 71% => OK
Chars per sentence: 87.6551724138 119.503703932 73% => OK
Words per sentence: 17.5172413793 23.324526521 75% => OK
Discourse Markers: 2.51724137931 5.70786347227 44% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 18.0 6.88822355289 261% => Less negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.369786862992 0.218282227539 169% => OK
Sentence topic coherence: 0.101097516043 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0977320905976 0.0701772020484 139% => OK
Paragraph topic coherence: 0.216289317954 0.128457276422 168% => OK
Paragraph topic coherence SD: 0.0714076908476 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.42 12.5979740519 91% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.