The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The memorandum of the business manager attempts to bridge a strong negative correlation between the less coverage of local and weather news and increase in profit. The conclusion of the statement based on the premises that, local businesses advertisements canceled contracts with the television station and number of complaints regarding the local and weather news increased because of that less coverage on local and weather news. However, in deeper analysis, it is evident that, certain relevent aspects have not taken into consideration, leading to a number of mistaken assumptions and logical flaws.
One such flaw in the argument is that, the manager simply asserts that, number of complaints regarding local and weather news were more than other type of complaints, but did not clarify the condition before the change in coverage time. Was it before the change in coverage time in local news, the proportion of complaints smaller than it is now? If so, what typer of complaints are they receiving? Is it regarding the lack of coverage or something else? Without answering those questions, the manager can not specifically assert that, the lack of coverage time in local and weather news is the reason of those incidents.
Another problem in the statement is that, the manager asserts, local businesses advertisements during the late night news program have canceled their contracts with the station and the reason is also the lack of coverage. But the manager failed to provide any specific reason, why local advertising farms are canceling their contracts. Is it really for the lack of coverage or some other issues? There can be situation like, people are being more interested in day time programs, and that is why, local businessess are now contracting for day time advertisements. Local business farms can have a hard time in the recent times and that is why they are decreasing their advertisements. So, without knowing the specific facts, the author can not categorically specify the reason of decreasing revenue to the late night news coverage.
So, to conclude, the argument lacks information and seems to provide irrational assumptions. The conclusion provided by the author seems tenuous due to lack of supperting evidences. The manager should have provided more factual information and concrete logic to make tthe argument more cogent.
Discourse Markers used:
['also', 'but', 'however', 'if', 'really', 'regarding', 'so']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.271634615385 0.25644967241 106% => OK
Verbs: 0.139423076923 0.15541462614 90% => OK
Adjectives: 0.100961538462 0.0836205057962 121% => OK
Adverbs: 0.0456730769231 0.0520304965353 88% => OK
Pronouns: 0.0240384615385 0.0272364105082 88% => OK
Prepositions: 0.127403846154 0.125424944231 102% => OK
Participles: 0.0432692307692 0.0416121511921 104% => OK
Conjunctions: 2.83591469809 2.79052419416 102% => OK
Infinitives: 0.0192307692308 0.026700313972 72% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.110576923077 0.113004496875 98% => OK
Modal_auxiliary: 0.0120192307692 0.0255425247493 47% => OK
WH_determiners: 0.00961538461538 0.0127820249294 75% => OK
Vocabulary words and sentences:
No of characters: 2353.0 2731.13054187 86% => OK
No of words: 377.0 446.07635468 85% => More content wanted.
Chars per words: 6.24137931034 6.12365571057 102% => OK
Fourth root words length: 4.4064143971 4.57801047555 96% => OK
words length more than 5 chars: 0.387267904509 0.378187486979 102% => OK
words length more than 6 chars: 0.320954907162 0.287650121315 112% => OK
words length more than 7 chars: 0.2175066313 0.208842608468 104% => OK
words length more than 8 chars: 0.145888594164 0.135150697306 108% => OK
Word Length SD: 2.83591469809 2.79052419416 102% => OK
Unique words: 173.0 207.018472906 84% => More unique words wanted.
Unique words percentage: 0.458885941645 0.469332199767 98% => OK
Word variations: 48.0831055778 52.1807786196 92% => OK
How many sentences: 17.0 20.039408867 85% => OK
Sentence length: 22.1764705882 23.2022227129 96% => OK
Sentence length SD: 61.5484168152 57.7814097925 107% => OK
Chars per sentence: 138.411764706 141.986410481 97% => OK
Words per sentence: 22.1764705882 23.2022227129 96% => OK
Discourse Markers: 0.411764705882 0.724660767414 57% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 54.2719613044 51.9672348444 104% => OK
Elegance: 2.11494252874 1.8405768891 115% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.521703300861 0.441005458295 118% => OK
Sentence sentence coherence: 0.176176876362 0.135418324435 130% => OK
Sentence sentence coherence SD: 0.112837613186 0.0829849096947 136% => OK
Sentence paragraph coherence: 0.594752549988 0.58762219726 101% => OK
Sentence paragraph coherence SD: 0.167460488667 0.147661913831 113% => OK
Sentence topic coherence: 0.230153710353 0.193483328276 119% => OK
Sentence topic coherence SD: 0.125985836203 0.0970749176394 130% => OK
Paragraph paragraph coherence: 0.493080487467 0.42659136922 116% => OK
Paragraph paragraph coherence SD: 0.137520669796 0.0774707102158 178% => OK
Paragraph topic coherence: 0.384141296963 0.312017818177 123% => OK
Paragraph topic coherence SD: 0.0673714572932 0.0698173142475 96% => OK
Task Achievement:
Sentences with positive sentiment : 2.0 8.33743842365 24% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.87684729064 204% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 2.0 6.46551724138 31% => OK
Negative topic words: 10.0 5.36822660099 186% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 13.0 14.657635468 89% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.