The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the business, it is a great practice of trying to stay ahead of the competition. Businesses must constantly try to beat out their competitors in an open market. However, businesses must use correct logic and practice when making decisions, especially major changes. In this argument, the Board of Directors make several assumptions in support of opening a café in its bookstore. However, there are several questions that need to be answered from their flawed assumptions and overall argument.
Firstly, The board of directors assumes first off that opening a café will bring new customers into the bookstore. However, data is not provided that supports that customers that come to the store are interested in a café. We need data, for example, provided from a legitimate survey or study about what percentage of Monarch customers and potential customers in the area that are actually interested in purchasing goods from a café if there were to be one? Secondly, the Board of Directors assumes that café will bring in enough new customers to make the café addition profitable. In business, if a action does not lead to additional profits, then it is a waste of time. If there is to be an increase in customers, we need data on potentially how many new customers if any and if the venture would be profitable? If we can get the data on these questions, then we can reevaluate the profitability and need for such a move.
Next, the Board of Directors assumes the children section will become less popular due to the significant decline in the percentage of population under ten according to the national census. This a very large and inadequate assumption. The Board fails to cite the correlation between a potential decrease in interest of the children section and the decrease in the population of individuals under ten. The question that needs to be answered is where is the data that supports the claim of the Board of Director? What percentage of your customers come and buy books from the Children section? With the data and information, we can infer how important the children section is and is it an asset that we can afford to lose.
Thirdly, the Board of Directors assumes that having a café will allow them to better compete with their competitors Regal Books. We need to see the statisticts of how many of Regal customers buy goods from their café and more importantly, how many customers came to Regal before and after the café was added to their store. The Board of Directors are also assuming that the café is what makes Regal have the edge over Monarch. Data would need to be shown to support this idea. If we can evaluate the data for the amount of customers before and after the addition of the café, then the Board of Directors can make a better informed decision.
In conclusion, the Board of Directors make several assumptions when arguing for the addition of a café to the Monarch Book store. They assume opening a café will bring new customers, the children section will become less popular due to the census, and the café will allow them to better compete against Regal. However, no data or studies have been provided that support any of these claims. With data and careful statistical analysis of the data/studies, the Board can make a Better informed a decision based on facts and not ideas & opinions. The argument provided is flawed in many areas and does not constitute of the addition of a café.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 593 350
No. of Characters: 2775 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.935 4.7
Average Word Length: 4.68 4.6
Word Length SD: 2.562 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 106 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.179 21.0
Sentence Length SD: 7.512 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.315 0.35
Sentence-Para Coherence: 0.487 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the business, it is a great practice ...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... assumptions and overall argument. Firstly, The board of directors assumes ...
^^^^^
Line 5, column 604, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...fé addition profitable. In business, if a action does not lead to additional prof...
^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tability and need for such a move. Next, the Board of Directors assumes the...
^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...asset that we can afford to lose. Thirdly, the Board of Directors assumes ...
^^^^^
Line 17, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n make a better informed decision. In conclusion, the Board of Directors ma...
^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, however, if, second, secondly, so, then, third, thirdly, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 101.0 55.5748502994 182% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2871.0 2260.96107784 127% => OK
No of words: 592.0 441.139720559 134% => OK
Chars per words: 4.84966216216 5.12650576532 95% => OK
Fourth root words length: 4.93265142912 4.56307096286 108% => OK
Word Length SD: 2.67532295782 2.78398813304 96% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.381756756757 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 902.7 705.55239521 128% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 43.4187459515 57.8364921388 75% => OK
Chars per sentence: 102.535714286 119.503703932 86% => OK
Words per sentence: 21.1428571429 23.324526521 91% => OK
Discourse Markers: 4.10714285714 5.70786347227 72% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.222396724203 0.218282227539 102% => OK
Sentence topic coherence: 0.0687300426085 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.062311722237 0.0701772020484 89% => OK
Paragraph topic coherence: 0.136016703518 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.0471183526962 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.53 8.32208582834 90% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.