In the given argument, the advertising director of the Super Screen Movie Production company recommends allocating a greater share of its budget on advertising the movies in the coming year. Per him, a recent report from the marketing department claimed that during the past year, the number of people attending the movies was the least when compared to any other year. He claims that despite getting positive reviews about the movies, the contents of the reviews are not reaching enough of the target audience.
Albeit, the advertising director has tried his best to make recommendations to increase the number of viewers of his production house, the claims made in the given argument still remain unwarranted. A number of questions need to be addressed before we finally culminate to a decision and decide to allocate a greater share of the budget to advertising.
First, in the report being talked here drafted by the marketing department, no enumeration has been clearly demarcated. The report fails to provide quantitative data as to how fewer the numbers are? How many people generally attended the movies in the previous years? How many attended the movie during the past one year? what was the difference between the two? Was the trend seen only for a specific type of movies or for all the genres? Also, nowhere has been mentioned about the movie halls that showcased his movies. It is plausible that the cinema halls preferred other movies over his to be broadcasted. Hence, the majority of the people are not even aware of such movies are released or not.
Second, a clear use of the word "specific" has been done in the argument where the director claims that the percentage of positive reviews by movie reviewers increased during the past year. This clearly means that movies of only a specific genre were reviewed positively by the viewers. It is possible that the rest of the movies were recondite and incomprehensible to the general public or may be based on a mundane storyline. It is also possible that the ideas were hackneyed and hence not preferred much by the movie lovers.
Third, the director very confidently claims that the problem is not with the quality of our movies but with the public's lack of awareness. What is the base to make such a claim? Are these self-claimed notions or was it the result of a constant feedback mechanism? Are any critics involved in the claims or were these totally made on one's own analysis? It is pretty obvious that the director himself would never have any negative views about his own movies. Why would he? He has spent his money, time and energy working on it day and night? And this is pretty acceptable. Alas, not sufficient to jump to conclusions without any substantial grounds.
Hence, all the above nuances need to be scrutinized carefully before we can finally agree with the director's decision of increasing the budget on advertising rather than monitoring the content of his movies. I think a deeper analysis needs to be undertaken by the director before finally deploying a larger amount of money on advertising. He probably needs to make a smart choice here and I think all the questions raised above can definitely help to reach a fruitful conclusion.
Essay evaluation report
examples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 548 350
No. of Characters: 2629 1500
No. of Different Words: 263 200
Fourth Root of Number of Words: 4.838 4.7
Average Word Length: 4.797 4.6
Word Length SD: 2.615 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.897 21.0
Sentence Length SD: 7.889 7.5
Use of Discourse Markers (%): 0.448 0.12
Sentence-Text Coherence: 0.264 0.35
Sentence-Para Coherence: 0.482 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 323, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...ded the movie during the past one year? what was the difference between the two? Was...
^^^^
Line 7, column 384, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...e recondite and incomprehensible to the general public or may be based on a mundane storyline....
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, if, may, second, so, still, third, as to, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2703.0 2260.96107784 120% => OK
No of words: 548.0 441.139720559 124% => OK
Chars per words: 4.93248175182 5.12650576532 96% => OK
Fourth root words length: 4.83832613839 4.56307096286 106% => OK
Word Length SD: 2.7456239794 2.78398813304 99% => OK
Unique words: 264.0 204.123752495 129% => OK
Unique words percentage: 0.481751824818 0.468620217663 103% => OK
syllable_count: 860.4 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.9513554523 57.8364921388 90% => OK
Chars per sentence: 90.1 119.503703932 75% => OK
Words per sentence: 18.2666666667 23.324526521 78% => OK
Discourse Markers: 2.76666666667 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261494739798 0.218282227539 120% => OK
Sentence topic coherence: 0.0586073477791 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0758604051851 0.0701772020484 108% => OK
Paragraph topic coherence: 0.127382623154 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.107021952702 0.0628817314937 170% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.