"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the current age of the Internet and Google, people have every single thing at their fingertips. Hence, there is a natural awareness about all kinds of possibilities as well as issues.
Thus, it becomes more and more difficult for people to get amused or entertained easily as they have "seen it all". This throws a challenge to the entertainment industry to brainstorm and bring out better quality entertainment.
In this view, Super Screen should not take the public for granted and continue to focus on the content of their movies, not attributing the lack of audience to their lack of awareness.
In the same view, Super Screen can harness the same Internet that bestows this power on the people by aggressively advertising on all forms of media including social media to reach every type of audience. They should cater their campaign and advertisements to evoke interest in everyone. Thus, they can finetune their campaign, tweaking slightly for each platform depending on the users. For example, Instagram is used by a majority of the younger generation, so using some eye-catching advertisements which appeal to them and tying up with the most-followed popular accounts for promotion are some good initiatives. Starting a hashtag challenge would help spread the word among youngsters and also excite them to participate and thus gain awareness about the movie, which would drive them to go watch it. The actors should be promoting their movie, appearing at every event and on every YouTube channel. Apart from social media, Super Screen could also tie up with popular brands to bring out custom products.
The important thing is to make sure you are seen and in the few minutes attention span that you get of the audience, build interest towards the film to entice the audience. Everybody loves a good mystery, so keeping the trailers interesting to draw in the audience to come watch the movie is a good idea. The most important thing is to convince a person to watch the movie, so they should make sure to highlight uniqueness of the movie.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 345 350
No. of Characters: 1670 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 4.841 4.6
Word Length SD: 2.639 2.4
No. of Words greater than 5 chars: 108 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23 21.0
Sentence Length SD: 8.017 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.458 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 7, column 65, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'minutes'' or 'minute's'?
Suggestion: minutes'; minute's
...o make sure you are seen and in the few minutes attention span that you get of the audi...
^^^^^^^
Transition Words or Phrases used:
also, but, hence, if, so, thus, well, apart from, for example, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1725.0 2260.96107784 76% => OK
No of words: 345.0 441.139720559 78% => More content wanted.
Chars per words: 5.0 5.12650576532 98% => OK
Fourth root words length: 4.3097767484 4.56307096286 94% => OK
Word Length SD: 2.73441968975 2.78398813304 98% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.544927536232 0.468620217663 116% => OK
syllable_count: 533.7 705.55239521 76% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.2566017284 57.8364921388 78% => OK
Chars per sentence: 115.0 119.503703932 96% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 4.86666666667 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0943350677561 0.218282227539 43% => OK
Sentence topic coherence: 0.0288636146486 0.0743258471296 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0411655794905 0.0701772020484 59% => OK
Paragraph topic coherence: 0.0418564580388 0.128457276422 33% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0333416737225 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.85 8.32208582834 106% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.