The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Here in the memorandum by the advertising Director of super Screen movie production company asking to offer a greater share of the budget for advertising. he makes these assumptions based on reports, reviews without any proper evidence.
The First assumption he makes is that fewer people attended the super Screen-Produced movies past year.Here he is clearly wrong as at the time of report there could be Superbowl or Hurricane or any other major event that caused the fewer people to attend the movies. To strengthen the argument he should answer the above-stated questions then it would be clear, also The report is from last year, not the current one. If he had taken a new report, there could be a chance that more people are watching the super Screen-Produced movies now.
Secondly, he assumes that based on a few positive reviews the movie is good. The reviewers must have been bogus reviewers or the storyline of the movie was not liked by everyone. He must refer to popular critics like Rotten Tomatoes or IMDB to make his argument strong and then conclude that the movie is good.
In the end, we could also assume that these reports and the reviews are fake and he could have done this to get more money from the production company. If he provides the proper pieces of evidence and current reports to strengthen his argument we can agree with his conclusion to get a greater share of the budget for advertising.
Grammar and spelling errors:
Line 1, column 156, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...er share of the budget for advertising. he makes these assumptions based on report...
^^
Line 3, column 104, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Here
... super Screen-Produced movies past year.Here he is clearly wrong as at the time of r...
^^^^
Transition Words or Phrases used:
also, first, if, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1186.0 2260.96107784 52% => More number of characters wanted.
No of words: 247.0 441.139720559 56% => More content wanted.
Chars per words: 4.8016194332 5.12650576532 94% => OK
Fourth root words length: 3.96437052324 4.56307096286 87% => OK
Word Length SD: 2.60094281729 2.78398813304 93% => OK
Unique words: 133.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.538461538462 0.468620217663 115% => OK
syllable_count: 374.4 705.55239521 53% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 52.2196323235 57.8364921388 90% => OK
Chars per sentence: 118.6 119.503703932 99% => OK
Words per sentence: 24.7 23.324526521 106% => OK
Discourse Markers: 4.3 5.70786347227 75% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269832820477 0.218282227539 124% => OK
Sentence topic coherence: 0.10651727547 0.0743258471296 143% => OK
Sentence topic coherence SD: 0.0894835286042 0.0701772020484 128% => OK
Paragraph topic coherence: 0.152219631271 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0949944415594 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 54.0 98.500998004 55% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.