The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department during the past year, fewer people attended Super Screen-produced movies than in any other year.And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus , the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching public through advertising."
The advertising director states that the lesser viewership of the movies produced by the Super Screen Movie Production company in the past year was resulted not due to lack of quality in the movie but due to lack of awareness in the people about the good quality of the movie. However, we have to answer the below questions inorder to evaluate the given statement.
Firstly,what genre of movies Super Screen Production Company has taken in the past year? Perhaps the movie goers of that area have high interest to watch other genres apart from the ones released by this production company. We need to know the interests of the people to evaluate and understand if they would go to theatres to watch a movie. Without this information we cannot come to a conclusion that they are not watching it because of lack of awareness about good quality films.
Secondly,on what basis the reviews about the movies are taken and how qualified are the movie reviewers ? There could be high chances that the reviewers are biased towards this production company and always give a positive review no matter how bad the film is. How can we ascertain the genuineness of the reviews if they are actually said without any inclination. So this becomes a very important piece of information which is not stated by the advertising director to evaluate this statement.
Thirdly, what compells them to promptly say that lack of awareness is the only cause of lower viewership ? They certainly assume that a movie is viewed only if they are advertised well. This is a flawed assumption. A movie will be appreciated and viewed by the talk of mouth if it does really good. Perhaps the movies they had released could be really bad with a bad script or direction There are examples of lots of small movies where they have achieved tremendous viewership without huge spending's on its advertisements.
Only with the above questions answered one can evaluate the statement of the advertising director claiming lesser viewership of the movies despite many positive reviews is due to lack of awareness.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 353 350
No. of Characters: 1691 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.335 4.7
Average Word Length: 4.79 4.6
Word Length SD: 2.578 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.062 21.0
Sentence Length SD: 10.127 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.545 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 8, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , what
...aluate the given statement. Firstly,what genre of movies Super Screen Production...
^^^^^
Line 9, column 9, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , on
... about good quality films. Secondly,on what basis the reviews about the movies...
^^^
Transition Words or Phrases used:
actually, but, first, firstly, however, if, really, second, secondly, so, third, thirdly, well, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1737.0 2260.96107784 77% => OK
No of words: 351.0 441.139720559 80% => More content wanted.
Chars per words: 4.94871794872 5.12650576532 97% => OK
Fourth root words length: 4.32839392791 4.56307096286 95% => OK
Word Length SD: 2.67102307955 2.78398813304 96% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.472934472934 0.468620217663 101% => OK
syllable_count: 545.4 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 59.2468023926 57.8364921388 102% => OK
Chars per sentence: 108.5625 119.503703932 91% => OK
Words per sentence: 21.9375 23.324526521 94% => OK
Discourse Markers: 6.625 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219773784424 0.218282227539 101% => OK
Sentence topic coherence: 0.0731706259412 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0921665724711 0.0701772020484 131% => OK
Paragraph topic coherence: 0.129612979105 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0715134797355 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.69 8.32208582834 92% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.