The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
it is established beyond that advertising not only does play a pivotal role in awareness of people about every specific product, but also help the companies of products to grow and succeed with faster rate. According to the memo form advertising director of super screen movie production company, they have decided to allocate more budget to notify public about their new products due to the declined in attended persons.
First, I assume that they cannot rely on one survey and decide just based on one report from marketing department and should do more researches in order to attain more reliable results. In addition, they should ask themselves that whether positive reviews can reveal the interests of all people in the society and there are more reliable in comparison to the survey or not. As an illustration, it is probable that people who were interested in the products were more inclined toward sharing their ideas and report their views to the company; in contrast, those who did not like the products also did not register their reviews. Therefore, it can lead to decreasing in negative reviews about that company and they can think that more people like them.
Another issue which I think that should be regarded is that maybe interests of people change during time; so, it is probable that the people who were interested in super screen movie products change their ideas. Thus, the lack of enthusiasm of people can result in declining in attending to the products.
As a conclusion, we cannot speak and decide just based on one research and we should consider all aspects of one issue in order to reach better decision and this way, companies can allot their budgets to different parts of their corporation reasonably. it is clear that the more we pay attention to various facets of a matter, the better we can choose how to solve problems.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 9 15
No. of Words: 316 350
No. of Characters: 1513 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.216 4.7
Average Word Length: 4.788 4.6
Word Length SD: 2.44 2.4
No. of Words greater than 5 chars: 112 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.111 21.0
Sentence Length SD: 13.601 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.429 0.35
Sentence-Para Coherence: 0.687 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
it is established beyond that advertisin...
^^^^^
Line 1, column 6, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
it is established beyond that advertising ...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the declined in attended persons. First, I assume that they cannot rely on...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... think that more people like them. Another issue which I think that should ...
^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ning in attending to the products. As a conclusion, we cannot speak and dec...
^^^^^
Line 13, column 259, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... parts of their corporation reasonably. it is clear that the more we pay attention...
^^
Transition Words or Phrases used:
also, but, first, if, may, so, therefore, thus, i think, in addition, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1555.0 2260.96107784 69% => OK
No of words: 316.0 441.139720559 72% => More content wanted.
Chars per words: 4.92088607595 5.12650576532 96% => OK
Fourth root words length: 4.21620550194 4.56307096286 92% => OK
Word Length SD: 2.50515211783 2.78398813304 90% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.525316455696 0.468620217663 112% => OK
syllable_count: 485.1 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 52.7106251149 57.8364921388 91% => OK
Chars per sentence: 155.5 119.503703932 130% => OK
Words per sentence: 31.6 23.324526521 135% => OK
Discourse Markers: 8.1 5.70786347227 142% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183459436807 0.218282227539 84% => OK
Sentence topic coherence: 0.0726319217221 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0781732728761 0.0701772020484 111% => OK
Paragraph topic coherence: 0.118322980926 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0843005919149 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 48.47 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.85 12.5979740519 94% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.