"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Not only does television play a pivotal role in awareness of people through news programs, but also affect businesses through advertisements. Thus, it is important for television station to manage its programs and allocate beneficial time to every program due to increase its efficiency. In this regard, one of the tv stations have chosen to allot more time to national news and less time to weather and local news. However, this way, they had financial loss through losing their local business’ advertising. also, they received complaints from viewers concerned with coverage of weather and local news. Now, a controversial question which is raised toward this issue is whether it is better for tv station to restore the time devoted to programs to their former level or continue its current policy.
The first condition is that tv station changes its current policy and come back to its former programs times. In this situation, it can attract the attention of its viewers and avoid losing any further advertising revenue, but, maybe lacking of time for national news program would be occurred and tv station cannot cover all the news properly. As a result, this strategy could not be effective for this tv station and getting back revenues and former viewers cannot compensate their losing popularity as a good tv for covering decent and widespread news.
On the other hand, I assume that local news and informing weather condition are as important as national news and any other programs. Therefore, the tv should allocate specific and appropriate time to these significant programs. In addition, advertisements have a major role in televisions’ income, so, without this essential part, tv stations cannot continue their work probably.
As a conclusion, I believe that tv station is better to choose the third way for both compensating its revenue and viewer loss and covering the national news in order to do its best. As an instance, it can reduce the time of unimportant programs and instead increase the time of the last-night news program.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 336 350
No. of Characters: 1675 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.281 4.7
Average Word Length: 4.985 4.6
Word Length SD: 2.66 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.846 21.0
Sentence Length SD: 7.241 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.398 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Not only does television play a pivotal ...
^^^^^
Line 1, column 520, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...their local business' advertising. also, they received complaints from viewers ...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...el or continue its current policy. The first condition is that tv station c...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vering decent and widespread news. On the other hand, I assume that local n...
^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nnot continue their work probably. As a conclusion, I believe that tv stati...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, therefore, third, thus, in addition, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1738.0 2260.96107784 77% => OK
No of words: 336.0 441.139720559 76% => More content wanted.
Chars per words: 5.17261904762 5.12650576532 101% => OK
Fourth root words length: 4.28139028586 4.56307096286 94% => OK
Word Length SD: 2.8238135389 2.78398813304 101% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.514880952381 0.468620217663 110% => OK
syllable_count: 531.0 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 43.0562043693 57.8364921388 74% => OK
Chars per sentence: 124.142857143 119.503703932 104% => OK
Words per sentence: 24.0 23.324526521 103% => OK
Discourse Markers: 7.64285714286 5.70786347227 134% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.355939470835 0.218282227539 163% => OK
Sentence topic coherence: 0.147968238756 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.114337362056 0.0701772020484 163% => OK
Paragraph topic coherence: 0.236174761261 0.128457276422 184% => OK
Paragraph topic coherence SD: 0.0779456566657 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.73 8.32208582834 105% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.