The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author argues here that Super Screen Movie Production Company should devote more money to advertising in order to make viewers aware of the quality of the movies availiable. However, this conclusion is based on a number of unwarranted assumptions, which distort the view of the situation. Therefore, the argument is weak and unconvincing.
First of all, the author promplty assumes that the economic capability does not influence people's choices. This is a completely unsubstantiated assumption. For example, people may be viewing less movies this year because of the existence of an economic crisis, which can make people redefine their priorities. There may exist a similar trend with all other movies produced by other companies. The author would have been much more persuasive if clearly stated that there are any significant changes in economy in relation to the previous years.
The author also implies there are any changes in the number of filmes produced by the company, which is again a weak and unsupported assumption. If this year people are viewing less Super Screen-produced movies, it can be because the company is producing less films. Therefore, there may exist a equal or greater number of people viewing each movie but as there may exist less movies to watch, the total number of people assisting to Super Screen-produced movies may decrease. If the author had provided evidence that the number of movies produced this year was not inferior to the number of movies produced in the previous years, the argument would have much more presuasive.
Finaly, the author claims less people have seen the movies but the reader does not know how exactly varied the number of people who assisted to Super Screen-produced movies. For instance, if during the last year 200 people watched Super Screen-produces movies and this year only 199 people watched the movies produced by this company, it is not possible to consider it is a significant change. Unless the author can show the number of filmes produced this year changed considerably in relation to the previous years, the reader is left with the impression the claims made by the author are merely speculative.
In conclusion, the author makes a number of unsupported assumptions which undermine the validity of the argument. Unless these assumptions are proven correct, the argument falls apart and the advertising director could very well make a major mistake devoting more money to advertising.
Grammar and spelling errors:
Line 3, column 192, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...ion. For example, people may be viewing less movies this year because of the existen...
^^^^
Line 5, column 256, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun films is countable.
Suggestion: fewer
...can be because the company is producing less films. Therefore, there may exist a equ...
^^^^
Line 5, column 295, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... less films. Therefore, there may exist a equal or greater number of people viewi...
^
Line 5, column 373, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...ewing each movie but as there may exist less movies to watch, the total number of pe...
^^^^
Line 7, column 27, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...resuasive. Finaly, the author claims less people have seen the movies but the rea...
^^^^
Discourse Markers used:
['also', 'but', 'first', 'however', 'if', 'may', 'so', 'therefore', 'well', 'for example', 'for instance', 'in conclusion', 'first of all']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.267898383372 0.25644967241 104% => OK
Verbs: 0.154734411085 0.15541462614 100% => OK
Adjectives: 0.0900692840647 0.0836205057962 108% => OK
Adverbs: 0.0554272517321 0.0520304965353 107% => OK
Pronouns: 0.00923787528868 0.0272364105082 34% => OK
Prepositions: 0.103926096998 0.125424944231 83% => OK
Participles: 0.0438799076212 0.0416121511921 105% => OK
Conjunctions: 2.803990491 2.79052419416 100% => OK
Infinitives: 0.0230946882217 0.026700313972 86% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.143187066975 0.113004496875 127% => OK
Modal_auxiliary: 0.0277136258661 0.0255425247493 108% => OK
WH_determiners: 0.013856812933 0.0127820249294 108% => OK
Vocabulary words and sentences:
No of characters: 2483.0 2731.13054187 91% => OK
No of words: 399.0 446.07635468 89% => More content wanted.
Chars per words: 6.22305764411 6.12365571057 102% => OK
Fourth root words length: 4.46933824581 4.57801047555 98% => OK
words length more than 5 chars: 0.411027568922 0.378187486979 109% => OK
words length more than 6 chars: 0.263157894737 0.287650121315 91% => OK
words length more than 7 chars: 0.190476190476 0.208842608468 91% => OK
words length more than 8 chars: 0.107769423559 0.135150697306 80% => OK
Word Length SD: 2.803990491 2.79052419416 100% => OK
Unique words: 178.0 207.018472906 86% => More unique words wanted.
Unique words percentage: 0.446115288221 0.469332199767 95% => OK
Word variations: 47.3672755202 52.1807786196 91% => OK
How many sentences: 17.0 20.039408867 85% => OK
Sentence length: 23.4705882353 23.2022227129 101% => OK
Sentence length SD: 52.8038087124 57.7814097925 91% => OK
Chars per sentence: 146.058823529 141.986410481 103% => OK
Words per sentence: 23.4705882353 23.2022227129 101% => OK
Discourse Markers: 0.764705882353 0.724660767414 106% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 5.0 3.58251231527 140% => OK
Readability: 49.786377709 51.9672348444 96% => OK
Elegance: 1.89473684211 1.8405768891 103% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.467097924046 0.441005458295 106% => OK
Sentence sentence coherence: 0.150079288411 0.135418324435 111% => OK
Sentence sentence coherence SD: 0.100162776652 0.0829849096947 121% => OK
Sentence paragraph coherence: 0.58429595616 0.58762219726 99% => OK
Sentence paragraph coherence SD: 0.166229312204 0.147661913831 113% => OK
Sentence topic coherence: 0.214800649858 0.193483328276 111% => OK
Sentence topic coherence SD: 0.097769794956 0.0970749176394 101% => OK
Paragraph paragraph coherence: 0.488853774575 0.42659136922 115% => OK
Paragraph paragraph coherence SD: 0.129681336754 0.0774707102158 167% => OK
Paragraph topic coherence: 0.34445671873 0.312017818177 110% => OK
Paragraph topic coherence SD: 0.078601004122 0.0698173142475 113% => OK
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 5.0 5.36822660099 93% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.