The following was presented as part of a business plan by Apex Corporation."To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the c

Essay topics:

The following was presented as part of a business plan by Apex Corporation.

"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."

Apex Corporation has recently released the Gourment Select Coffee may not be the best selling coffee in the market due to the following reason mentioned below.

First of all many people are not aware about the "Gourment Select" coffee, so how will they order? People who come to major supermarket like only one kind of cofffee, and they order only those as we can see from the sales stat. There are very few people who come to major supermarket and taste different variety of coffee, majority of them are first timer or children. For them there are lots of different option available, So why will they order "Gaourment Select"? If by chance childeren or first timer order Gaourment select coffee their is the high chance they will not like beacause of the sour tast of coffee, this lead to the fall of word-of-mouth advertisement, or I can say negative tout.

Secondly, Apex corp. will run an advertising campaign aimed at television and radio may not be the right palce because now a day people spend alot of time in soical media and they have time to listen to radio or television, may be if they thought of online marking this may help.

Thirdly, people who listen radio are mostly of 50 plus ages, and they don't go to super market for the coffee, these people prepare their tea by themself. And advertisement for Gourment select coffee aired in radio channel which is not very famous due to money crunch, This advertisment does not reach to targeted audience.

Due to the above reason I think that the strategy that Apex corporation will not lead them to success. In order to get the best ouput they have to restatergise their stratergy it.Till then this is argument is open to debate.

Votes
Average: 5 (1 vote)
Essay Categories
Essays by the user:

Comments

Grammar and spelling errors:
Line 3, column 556, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...rst timer order Gaourment select coffee their is the high chance they will not like b...
^^^^^
Line 5, column 22, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Will
... negative tout. Secondly, Apex corp. will run an advertising campaign aimed at te...
^^^^
Line 7, column 71, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...io are mostly of 50 plus ages, and they dont go to super market for the coffee, thes...
^^^^
Line 9, column 180, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Till
...have to restatergise their stratergy it.Till then this is argument is open to debate...
^^^^

Transition Words or Phrases used:
first, if, may, second, secondly, so, then, third, thirdly, i think, kind of, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 12.0 16.3942115768 73% => OK

Performance on vocabulary words:
No of characters: 1424.0 2260.96107784 63% => OK
No of words: 298.0 441.139720559 68% => More content wanted.
Chars per words: 4.77852348993 5.12650576532 93% => OK
Fourth root words length: 4.15483772266 4.56307096286 91% => OK
Word Length SD: 2.61733780522 2.78398813304 94% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.540268456376 0.468620217663 115% => OK
syllable_count: 442.8 705.55239521 63% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 59.0082385962 57.8364921388 102% => OK
Chars per sentence: 118.666666667 119.503703932 99% => OK
Words per sentence: 24.8333333333 23.324526521 106% => OK
Discourse Markers: 7.5 5.70786347227 131% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.14922467003 0.218282227539 68% => OK
Sentence topic coherence: 0.0690244490987 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0553195301317 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0884170270644 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.0390241530165 0.0628817314937 62% => OK

Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.74 12.5979740519 85% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.