The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The entire idea of Apex Corporation does seem to be flawed in some sense . As the corporation hopes a certain outcome from their advertising effort , thus making a major pre-assumption in their strategy. In my opinion, This plan of the Apex Corporation can be improved by taking care of certain assumptions in the present plan .
In order to answer the increased demand of artisan coffee,the Corporate's decision to introduce a new line of coffee may or maynot be accepted by the people as it can also be the situation that the people do prefer a certain type and flavour of the coffee which is already in the market to this newer type of coffee . A current increase in demand for coffee does not ensure the demand for a new type of coffee and certain corresponding quantitative study should be appended through a market survey in order to make such a decision.
After introducing the newer type of coffee in major supermarkets, hoping that a word of mouth will sustain the sales seems to be a hollow decision which should be accompanied by adequate study of such strategies in the past which proved to be successful as well as taking the population response to such schemes in the desired region into consideration will prove to be beneficial .
The decision to run advertising months after introducing this new variety in the market assumes the sustainability of the sales of this coffee in the major supermarkets so that further market share can be occupied with the help of this advertisement which may prove to be the other way round that the coffee some how plummeted in the sales soon after its introduction in the major supermarkets and thus not ensuring enough penetration in the market so as to ensure its availability in the market to the consumers . Even after releasing the brand to several major chain restaurants , the not so good response from the restaurants due to its limited sales which depleted in a little time may effect the sales post release .
As a concluding remark, Accordin to my opinion , the Apex Corporation should reconsider and revise its strategy to introduce a new variety of coffee in order to ensure that such a new variety of coffee is truely the need of the market.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 382 350
No. of Characters: 1796 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.421 4.7
Average Word Length: 4.702 4.6
Word Length SD: 2.788 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 38.2 21.0
Sentence Length SD: 24.559 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.699 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 73, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ion does seem to be flawed in some sense . As the corporation hopes a certain outc...
^^
Line 1, column 148, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...in outcome from their advertising effort , thus making a major pre-assumption in t...
^^
Line 1, column 327, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... certain assumptions in the present plan . In order to answer the increased dem...
^^
Line 3, column 58, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...r the increased demand of artisan coffee,the Corporates decision to introduce a new ...
^^^^
Line 3, column 315, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... the market to this newer type of coffee . A current increase in demand for coffee...
^^
Line 5, column 381, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...onsideration will prove to be beneficial . The decision to run advertising mon...
^^
Line 7, column 309, Rule ID: SOME_HOW[1]
Message: Did you mean 'somehow'?
Suggestion: somehow
... be the other way round that the coffee some how plummeted in the sales soon after its i...
^^^^^^^^
Line 7, column 450, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...suring enough penetration in the market so as to ensure its availability in the market t...
^^^^^^^^
Line 7, column 513, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ilability in the market to the consumers . Even after releasing the brand to sever...
^^
Line 7, column 581, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...brand to several major chain restaurants , the not so good response from the resta...
^^
Line 7, column 691, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...les which depleted in a little time may effect the sales post release . As a conclu...
^^^^^^
Line 7, column 720, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e time may effect the sales post release . As a concluding remark, Accordin to ...
^^
Line 9, column 47, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...oncluding remark, Accordin to my opinion , the Apex Corporation should reconsider ...
^^
Transition Words or Phrases used:
also, may, so, thus, well, as to, as well as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1829.0 2260.96107784 81% => OK
No of words: 381.0 441.139720559 86% => More content wanted.
Chars per words: 4.80052493438 5.12650576532 94% => OK
Fourth root words length: 4.41805628031 4.56307096286 97% => OK
Word Length SD: 2.84084628704 2.78398813304 102% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.433070866142 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 42.0 22.8473053892 184% => The Avg. Sentence Length is relatively long.
Sentence length SD: 131.811406614 57.8364921388 228% => The lengths of sentences changed so frequently.
Chars per sentence: 203.222222222 119.503703932 170% => OK
Words per sentence: 42.3333333333 23.324526521 181% => OK
Discourse Markers: 6.55555555556 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150758084395 0.218282227539 69% => OK
Sentence topic coherence: 0.0843522257368 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0556040969935 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0969802112905 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0598206862308 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 22.3 14.3799401198 155% => OK
flesch_reading_ease: 28.85 48.3550499002 60% => Flesch_reading_ease is low.
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 19.7 12.197005988 162% => OK
coleman_liau_index: 11.45 12.5979740519 91% => OK
dale_chall_readability_score: 9.08 8.32208582834 109% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 18.8 11.1389221557 169% => OK
text_standard: 20.0 11.9071856287 168% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.