The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Apex Corporation proposes a business solution to increasing demands to a certain variety of coffee, but in doing so it makes some unwarranted assumptions that might pave a different outcome than what is expected by the company.
Establishing a new line of coffee,"Gourmet Select", might not be an answer to the increasing demand problem.There is a possibility that the demand has soard for a specific brand of artisan coffee and not for the category as a whole.In this case, the company needs to dive deep into the analyzing the sales of the various categories of artisan coffee and pinpoint on the exact source of increase in demans.It is possible that the demand continues to rise even after introducong a new product, as the exact source of the problem,potentially a particular existing line of coffee, has yet not been ramped up in productions.
Nonetheless,assuming that the bove assumption is justified, the further assumption that introducing the new produc in major supermarkets would sustain sales also seems to be highly unlikely.Market entry for a new product is always a risky gambit, and it is equally likely to be not accepted by the customer base.In that case, the "word-of-mouth advertising", on which the corporation so heavily relies on, might produce negative outcomes, with the product gathering dust on the supermarket shelves and eventually being replaced by the stores.It would be better that the corporation first perspicaciously tests out the acceptability and market pentration of the new product before introducing it to a vast customer base through major supermarkets.
Yet another fallacy that can be pointed out in the corporation's bussiness strategy is the vague timeline of "few months", post which the corporation plans to use media and restaurants as channels for their advertising campaigns. It would be more rational from a business perspective if the company chalks out a more concrete timeline and course of action ahead of introducition in supermarkets, based on the response they get from the later step .The next steps would otherwise prove to be a waste of time,energy and resources.
In the end, the final goal of making the new product line "one of the otp sellers in the coffee industry", does not seem to be in concordance with the initial problem statement that the corporation set out to address,i.e.,to answer the increasing demand. It is highly probable that the problem still remains unaddressed ven if the new product becomes a top selling coffee line. The corporation seems to start with a "supply-demand" problem and ends up devising the strategy for a "market entry" problem.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 440 350
No. of Characters: 2151 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.889 4.6
Word Length SD: 2.9 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 44 21.0
Sentence Length SD: 22.596 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.732 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 34, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , &apos
...ny. Establishing a new line of coffee,'Gourmet Select', might not be an a...
^^^^^^
Line 3, column 119, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...answer to the increasing demand problem.There is a possibility that the demand has so...
^^^^^
Line 3, column 243, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...fee and not for the category as a whole.In this case, the company needs to dive de...
^^
Line 3, column 416, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
... the exact source of increase in demans.It is possible that the demand continues t...
^^
Line 3, column 537, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , potentially
...duct, as the exact source of the problem,potentially a particular existing line of coffee, h...
^^^^^^^^^^^^
Line 5, column 12, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , assuming
...ramped up in productions. Nonetheless,assuming that the bove assumption is justified, ...
^^^^^^^^^
Line 5, column 191, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Market
... sales also seems to be highly unlikely.Market entry for a new product is always a ris...
^^^^^^
Line 5, column 313, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...to be not accepted by the customer base.In that case, the 'word-of-mouth adve...
^^
Line 5, column 553, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...eventually being replaced by the stores.It would be better that the corporation fi...
^^
Line 7, column 456, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...he response they get from the later step .The next steps would otherwise prove to ...
^^
Line 7, column 458, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... response they get from the later step .The next steps would otherwise prove to be ...
^^^
Line 7, column 516, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , energy
...ld otherwise prove to be a waste of time,energy and resources. In the end, the final...
^^^^^^^
Line 9, column 227, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , i
... that the corporation set out to address,i.e.,to answer the increasing demand. It ...
^^
Line 9, column 232, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , to
... the corporation set out to address,i.e.,to answer the increasing demand. It is hig...
^^^
Line 9, column 425, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ne. The corporation seems to start with a 'supply-demand' problem and e...
^
Line 9, column 499, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...m and ends up devising the strategy for a 'market entry' problem.
^
Transition Words or Phrases used:
also, but, first, if, nonetheless, so, still, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2276.0 2260.96107784 101% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 5.33021077283 5.12650576532 104% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 3.57993611804 2.78398813304 129% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.524590163934 0.468620217663 112% => OK
syllable_count: 712.8 705.55239521 101% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 8.0 19.7664670659 40% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 53.0 22.8473053892 232% => The Avg. Sentence Length is relatively long.
Sentence length SD: 215.820780684 57.8364921388 373% => The lengths of sentences changed so frequently.
Chars per sentence: 284.5 119.503703932 238% => Less chars_per_sentence wanted.
Words per sentence: 53.375 23.324526521 229% => Less words per sentence wanted.
Discourse Markers: 7.375 5.70786347227 129% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202052175147 0.218282227539 93% => OK
Sentence topic coherence: 0.0926109554512 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.0571617918381 0.0701772020484 81% => OK
Paragraph topic coherence: 0.11895816906 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0500213935299 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 30.4 14.3799401198 211% => Automated_readability_index is high.
flesch_reading_ease: 9.22 48.3550499002 19% => Flesch_reading_ease is low.
smog_index: 14.6 7.1628742515 204% => Smog_index is high.
flesch_kincaid_grade: 25.1 12.197005988 206% => Flesch kincaid grade is high.
coleman_liau_index: 14.52 12.5979740519 115% => OK
dale_chall_readability_score: 10.55 8.32208582834 127% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 30.0 12.3882235529 242% => Linsear_write_formula is high.
gunning_fog: 23.2 11.1389221557 208% => Gunning_fog is high.
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.