"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
An internet advertising company appealed to businesses by advertising that Furniture Depot was able to increase its sales by 10% over last year. The internet advertising company believes they were reason for the increase in sales. But this argument is rife with holes and assumption. The given argument fail to consider other reasons for the increase in sales.
Firstly, the internet advertising company solely believes that they were the only reason for the increase in sales. There can be numerous reasons for increase in sales. It can be possible that the health of nation was quite good during the increased sale period. The health of economy was in turmoil during last year, hence sales were quite low. This year, the economy may have got better, therefore increasing the sales of most of the corporations. Had argument provided some evidence regarding the economy of nation, we have been better in substantiating the given case.
Moreover, we knew sales increased by 10% but we have no idea regarding the profitability. Maybe sales increased by 10% but still profit doesn't increased. Furniture Depot decided to sell their furniture at discounted rate in order to boost it's sales. They expected had company increased their sales by 20%, the profit would have increased, but as sales didn't increased by 20%, they may have made loss even increasing their sales. Had we have any evidence regarding increase in profitability then it would have been more cogent to assume that internet services boosted it's profit.
Lastly, the company invested a huge sum of money in marketing. They used internet advertising company, television advertising, offline advertising like poster in the neighbourhood. They also hired new marketing employees to boost it's sales. This all cumulatively increased it's sales but didn't increase it's profitability. It can also be possible, most of new customer came to store after seeing the advertisement in television than on the internet. Then in this case, television advertising agency helped more in increasing the sales than internet advertising company.
We have no clear evidence to support that the internet advertising company increased the profitability of Furniture Depot. Had the argument provided more evidence to substantiate that internet advertising company directly helped in increasing the sales of Furniture Depot, then it would have been more cogent and reliable to assume Furniture Depot's success demonstrated how using the internet services can increase the company profitability.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK. Need to argue against the conclusion always. For this topic it is:
Furniture Depot's success demonstrates how using our internet services can increase your profitability.
we may argue: it works for Furniture company, doesn't mean it will work for other businesses.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 400 350
No. of Characters: 2089 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.472 4.7
Average Word Length: 5.222 4.6
Word Length SD: 2.815 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.391 21.0
Sentence Length SD: 8.004 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.193 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 137, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...sales increased by 10% but still profit doesnt increased. Furniture Depot decided to s...
^^^^^^
Line 5, column 353, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ofit would have increased, but as sales didnt increased by 20%, they may have made lo...
^^^^^
Line 5, column 437, Rule ID: HAVE_PART_AGREEMENT[4]
Message: Possible agreement error – use past participle here: 'had'.
Suggestion: had
...oss even increasing their sales. Had we have any evidence regarding increase in prof...
^^^^
Line 7, column 288, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ll cumulatively increased its sales but didnt increase its profitability. It can als...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, lastly, may, moreover, regarding, so, still, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2142.0 2260.96107784 95% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 5.39546599496 5.12650576532 105% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.86423349911 2.78398813304 103% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.423173803526 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 697.5 705.55239521 99% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 55.0086434178 57.8364921388 95% => OK
Chars per sentence: 93.1304347826 119.503703932 78% => OK
Words per sentence: 17.2608695652 23.324526521 74% => OK
Discourse Markers: 4.26086956522 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.334904483685 0.218282227539 153% => OK
Sentence topic coherence: 0.117328721718 0.0743258471296 158% => OK
Sentence topic coherence SD: 0.114737089128 0.0701772020484 163% => OK
Paragraph topic coherence: 0.234628547521 0.128457276422 183% => OK
Paragraph topic coherence SD: 0.0946524231739 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 37.3 48.3550499002 77% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.74 12.5979740519 109% => OK
dale_chall_readability_score: 7.46 8.32208582834 90% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.