Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author informs us that Nature’s Way is opening its next franchise in the town of Plainsville, which has all the favourable conditions that will make the franchise a huge success. The argument looks dubious for the author has skipped few vital points that are required to make it look more logically convincing.
Firstly, the author is operating under the assumption that Nature’s way is the only business in the town of Plainsville. As it is mentioned that the fitness classes like weight training and aerobics are always full, it could be the case that people already have access to the products that Nature’s way will be selling after they open up their new franchise. Consequently, this will hamper the success of the franchise for people would rather buy the products from already established businesses in the town rather than a new competitor which doesn’t have as much trust and is not known to the local residents. If it were the case, the newly opened franchise can rather struggle to survive in the town. The new franchise might fail to sell the number of products required to breakeven the cost of its operation, or even fail to make decent profits in its initial period of operation, which can make it a liability for the company rather than a profitable asset. This, if true, will positively undermine the author’s argument.
Secondly, the author mentions that the sales of running shoes and exercise clothing are at all time high. The author presumes that people who buy exercise clothes and shoes would also be interested in buying the health food for their exercise. It isn’t necessarily true that people who buy running shoes and clothing for exercise would also be buying the health supplement. They will buy shoes and clothes as they are essential for the exercise, but it largely depends on the people whether they want to buy a heath supplement or not. This also applies to the new generation of kids who would be attending the fitness-for-life programs. Therefore, the new franchise might not be as profitable and successful as the author presumes it to be.
To conclude, the author has not states some compelling and germane facts to substantiate his claim. Had he done so, his argument could’ve been much more persuasive.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 5 2
No. of Sentences: 16 15
No. of Words: 385 350
No. of Characters: 1834 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.764 4.6
Word Length SD: 2.565 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.062 21.0
Sentence Length SD: 10.888 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.343 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 287, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
... isn’t necessarily true that people who buy running shoes and clothing for exercise...
^^^
Transition Words or Phrases used:
also, but, consequently, first, firstly, if, look, second, secondly, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1891.0 2260.96107784 84% => OK
No of words: 382.0 441.139720559 87% => More content wanted.
Chars per words: 4.9502617801 5.12650576532 97% => OK
Fourth root words length: 4.42095241839 4.56307096286 97% => OK
Word Length SD: 2.6969462531 2.78398813304 97% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.486910994764 0.468620217663 104% => OK
syllable_count: 570.6 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 60.5296608594 57.8364921388 105% => OK
Chars per sentence: 118.1875 119.503703932 99% => OK
Words per sentence: 23.875 23.324526521 102% => OK
Discourse Markers: 5.125 5.70786347227 90% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230182675173 0.218282227539 105% => OK
Sentence topic coherence: 0.0803705599678 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0819590996699 0.0701772020484 117% => OK
Paragraph topic coherence: 0.125883397196 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0828818897662 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.