Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
First of all, one of the assumptions unstated in the statement is that there are no other shops that could be harsh competitors for the franchise. It is highly probable that other entrepreneur, seeking for high economic benefits, had detected and took advantage of the opportunity to open a health-food store in that city, predicting a huge income. If there were competitors in the same city, it is probable that the expected profitability is much higher than the real one, because of people tending to go more to shops that were already there.
Secondly, it is also assumed that sales of sports equipment are related to a healthy way of living in the city. However, it is possible that the sports shops located there were extremely cheap, and everyone from nearby cities and villages went there to buy sports equipment, but not food. This would mean that, actually, Plainsville would not be an adequate place to locate the new franchise, as its inhabitants would not necessarily be healthy, but the ones from surrounding cities.
Thirdly, emphasizing on the argument presented in the last paragraph, it is also assumed that the local health club is primarily used by people from Plainsville. To exemplify this, if there were no gyms nearby, it is plausible that people from other cities went to that health club, but bought food in their own city. If this was proved true, it would mean that the existence and success of that business in Plainsville would not imply a high amount of health food sold in the franchise.
Finally, it is also assumed that, because children are more sportive there than in other places, their parents will buy healthier food. As children are not usually responsible of the food habits in their houses, and their parents may not practise exercise, it is highly probable that, although they do sports, they do not eat healthily. This assumption, therefore, would need to be proved in order to establish if children are, now, potential consumers.
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| 2019-12-12 | nimesh94 | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 334 350
No. of Characters: 1594 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 4.772 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.833 21.0
Sentence Length SD: 5.113 7.5
Use of Discourse Markers (%): 0.917 0.12
Sentence-Text Coherence: 0.383 0.35
Sentence-Para Coherence: 0.62 0.50
Sentence-Sentence Coherence: 0.082 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
actually, also, but, finally, first, however, if, may, second, secondly, so, therefore, third, thirdly, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1651.0 2260.96107784 73% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 4.94311377246 5.12650576532 96% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.66364947128 2.78398813304 96% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.511976047904 0.468620217663 109% => OK
syllable_count: 508.5 705.55239521 72% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 0.0 8.76447105788 0% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 30.3538163444 57.8364921388 52% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 137.583333333 119.503703932 115% => OK
Words per sentence: 27.8333333333 23.324526521 119% => OK
Discourse Markers: 9.66666666667 5.70786347227 169% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.159429470269 0.218282227539 73% => OK
Sentence topic coherence: 0.0578634375995 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0279642466366 0.0701772020484 40% => Sentences are similar to each other.
Paragraph topic coherence: 0.0920167393933 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.024218792801 0.0628817314937 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.67 12.5979740519 93% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.