a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Gourmet Select, a new line of coffee is said to be release by Apex Corporation into the major market and it hopes words of mouth advertising will sustain sales. The Coporaton also furhered that the advertisement will be runned on television and radio and simultaneously releasing the brand to several major chain restaurants which will lead to making the product one of the top sellers in the coffee market. But certain things need to be taken into consideration before releasing the product to market so that their won't be any form of regret at the end.
Fistly, the percentage of those demanding artisan coffee need to be taken into consideration as this will enable us to know how the coporation will go about her production.
Also, the taste of people need to be consider and what kind of artisan coffee they prefer. It is possible that the taste of Gourmet Select might not be prefered by people and therefor leading to lower purchase of the product. There must be deep research on what kind of artisan coffee people prefer before embaarking on the production to the major supermarkets.
Even if people prefer the product, means of awareness to the populace is important as word of mouth might not be a good channel of advertisement considering how poeple are scattered in various places as the cost of getting people to do the task might leads to increase in the cost of the product which people might not be able to afford.
In addition. the cost of production of the product is very germane as people might not be able to afford the price if is too high whih miight be as a direct result to high production cost.
Releasing the brand to several restaurants might also be a problem because those restaurants might also have their brand of coffee which people like and that might also be economical compare to the new product.
In conclusion, Apex Corporation have a lot of work to do before jumping to conclusion on the production of Gourmet Select and adequate research needs to be make on the points listed above.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 9 2
No. of Sentences: 11 15
No. of Words: 356 350
No. of Characters: 1648 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.344 4.7
Average Word Length: 4.629 4.6
Word Length SD: 2.608 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.364 21.0
Sentence Length SD: 11.364 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.803 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 62, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... line of coffee is said to be release by Apex Corporation into the major market a...
^^
Line 3, column 12, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...orm of regret at the end. Fistly, the percentage of those demanding artisan co...
^^
Line 7, column 35, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s. Even if people prefer the product, means of awareness to the populace is im...
^^
Line 9, column 4, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...ople might not be able to afford. In addition. the cost of production of the product ...
^^^^^^^^
Line 9, column 14, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
... not be able to afford. In addition. the cost of production of the product is ve...
^^^
Transition Words or Phrases used:
also, but, if, so, in addition, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1688.0 2260.96107784 75% => OK
No of words: 355.0 441.139720559 80% => More content wanted.
Chars per words: 4.75492957746 5.12650576532 93% => OK
Fourth root words length: 4.34067318298 4.56307096286 95% => OK
Word Length SD: 2.65427159628 2.78398813304 95% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.456338028169 0.468620217663 97% => OK
syllable_count: 527.4 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 76.6021467642 57.8364921388 132% => OK
Chars per sentence: 153.454545455 119.503703932 128% => OK
Words per sentence: 32.2727272727 23.324526521 138% => OK
Discourse Markers: 4.90909090909 5.70786347227 86% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202241169958 0.218282227539 93% => OK
Sentence topic coherence: 0.102624292889 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.137472927139 0.0701772020484 196% => OK
Paragraph topic coherence: 0.104438808915 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.109038491088 0.0628817314937 173% => OK
Essay readability:
automated_readability_index: 17.1 14.3799401198 119% => OK
flesch_reading_ease: 47.46 48.3550499002 98% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.