Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The news channel's increased coverage of national news seems to have taken time away from local news and weather and it is evident by the reaction of the viewers that they would prefer the coverage would focus more on the local news and weather. It also appears that local businesses are also displeased by the shifts in their canceling of the advertisement contracts. The success of the television station seems dependent on the demands of the audience and the advertisers. It is important to consider the facts that surround the changes in the program.
It is important to consider what other changes have been made in the program over the course of the year that could have impacted the advertisers. It is important to consider alternative reasons that may have affected their actions in addition to the change in coverage of the program. Although it is plausible the advertisers canceled their contracts due to the increased time devoted to national news, it is also possible that their actions were completely unrelated to it. It could be possible that other content of the program could be the reason for their actions. The time devoted to the different sections of the news may not play a role at all, it may have been completely dependent on the content of the news. Before making any changes, it may important to look at the change in content as well that the news channel can make a well-informed decision.
The viewers' responses suggest they are concerned with the station's coverage of local news and weather but it is unclear what their concern it. Similar to the argument about the advertisers, they too may be concerned about the content. Because of the same reason, it is important to look at all changes made in the late-night news program to fully understand the concern of the viewers. It is also important to consider that not all viewers would have the same opinion of the coverage and it is important to take that into consideration as well. Although the memorandum mentions that most of the complaints received from viewers were regarding the station's coverage of weather and local news, it does not necessarily suggest that all viewers have the same opinion. It is important to see how the change has affected viewership overall instead of just focusing on the complaints.
The suggestion of reverting to the former program seems like a valid decision but it might be premature if the other factors are not taken into consideration. It is important to look at viewers' responses as a whole and look at how that has changed over the course of the year along with the complaint. It would also be in the best interest of the station to look at the content of the program as well so they can explore and see whether that had an effect on the decisions of the advertisers and viewers. In order to retain viewers and avoid losing more advertisers, it is important to take all of these factors into consideration as well.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 510 350
No. of Characters: 2399 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.752 4.7
Average Word Length: 4.704 4.6
Word Length SD: 2.621 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.5 21.0
Sentence Length SD: 7.639 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.389 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.129 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 2, column 147, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...at could have impacted the advertisers. It is important to consider alternative re...
^^
Line 3, column 59, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ses suggest they are concerned with the stations coverage of local news and weather but ...
^^^^^^^^
Line 3, column 648, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...eceived from viewers were regarding the stations coverage of weather and local news, it ...
^^^^^^^^
Transition Words or Phrases used:
also, but, if, look, may, regarding, so, well, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2429.0 2260.96107784 107% => OK
No of words: 510.0 441.139720559 116% => OK
Chars per words: 4.76274509804 5.12650576532 93% => OK
Fourth root words length: 4.75217629947 4.56307096286 104% => OK
Word Length SD: 2.66839693001 2.78398813304 96% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.362745098039 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 762.3 705.55239521 108% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 16.0 4.96107784431 323% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 41.2386651093 57.8364921388 71% => OK
Chars per sentence: 121.45 119.503703932 102% => OK
Words per sentence: 25.5 23.324526521 109% => OK
Discourse Markers: 2.9 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.305856029115 0.218282227539 140% => OK
Sentence topic coherence: 0.0940105507377 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.103314258015 0.0701772020484 147% => OK
Paragraph topic coherence: 0.203963232277 0.128457276422 159% => OK
Paragraph topic coherence SD: 0.0881831055406 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.