Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the note from the the business manager to the television station, the writer suggest that they should reschedual the the weather forecast and local news telecast on the basis of the received complaints from the customer and the cancellation of advertising contract. The writer is mainly concerned with the timing of weather forecast in the late night program.
To start with, the manager is mainly concern about the timing of the weather forecast and for that he denotes that there are main complaints received from the customers. There is a possibility that the customers are mainly concerned with the weather news because there is bad weather condition in their particular are or it is season of monsoon. That should be the reason behind the increasing complaints from the customers. Also, customer base of news company shold be nationalized and their are many few are local viewers. The local viewers are mainly needed the local news, that why they complaint. From this we can't justify to increase the timing for the local news and weather news in the late night.
Next, From the cancellation of advertising contract it doesn't define that they are decreasing customers. The termination of the contract has many reasons to be proven. It can't be relate to the weather forecast and local news. The advertising company have canceled the contract because their are very few people who watch tv in night and that doesn't affect to their company's sale progress.Furthermore,the news company is charging higher amount for the news telecast that should be the reason behind the sudden cancellation of advertising
Also, the news company have a lager base of national viewers and international viewers so it's more benefitual for them to earn more bread and butter. And they earning much more bigger amount from this in compare to revenue from the advertise and the local news. The manager should got only the regional complains from the local viewers, that doesn't define that the need of which news should be telecast.
To conclude, I would say that the manager should take a market survey on the customer's demands and needs. It will more clarify the suitable timings for the local news and national news. The manager should find a valid and authentic reason behind the termination of the advertising contract, rather than relating it to the local news and reducing customers.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 400 350
No. of Characters: 1951 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.472 4.7
Average Word Length: 4.878 4.6
Word Length SD: 2.501 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.222 21.0
Sentence Length SD: 10.659 7.5
Use of Discourse Markers (%): 0.222 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.162 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 18, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
In the note from the the business manager to the television stat...
^^^^^^^
Line 1, column 18, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
In the note from the the business manager to the television stat...
^^^^^^^
Line 1, column 117, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ter suggest that they should reschedual the the weather forecast and local news telecas...
^^^^^^^
Line 1, column 117, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ter suggest that they should reschedual the the weather forecast and local news telecas...
^^^^^^^
Line 5, column 488, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
... news company shold be nationalized and their are many few are local viewers. The loc...
^^^^^
Line 5, column 616, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
..., that why they complaint. From this we cant justify to increase the timing for the ...
^^^^
Line 9, column 56, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...cancellation of advertising contract it doesnt define that they are decreasing custome...
^^^^^^
Line 9, column 172, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...tract has many reasons to be proven. It cant be relate to the weather forecast and l...
^^^^
Line 9, column 172, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
...tract has many reasons to be proven. It cant be relate to the weather forecast and l...
^^^^
Line 9, column 286, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...pany have canceled the contract because their are very few people who watch tv in nig...
^^^^^
Line 9, column 343, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...w people who watch tv in night and that doesnt affect to their companys sale progress....
^^^^^^
Line 9, column 389, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Furthermore
... affect to their companys sale progress.Furthermore,the news company is charging higher amo...
^^^^^^^^^^^
Line 9, column 400, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...their companys sale progress.Furthermore,the news company is charging higher amount ...
^^^^
Line 9, column 537, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d the sudden cancellation of advertising Also, the news company have a lager base...
^^^^^^^
Line 13, column 173, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'bigger' (without 'more') when you use the comparative.
Suggestion: bigger
...bread and butter. And they earning much more bigger amount from this in compare to revenue ...
^^^^^^^^^^^
Line 13, column 229, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...nt from this in compare to revenue from the advertise and the local news. The manager should ...
^^^^^^^^^^^^^
Line 13, column 343, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... complains from the local viewers, that doesnt define that the need of which news shou...
^^^^^^
Transition Words or Phrases used:
also, but, furthermore, if, so, then, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1996.0 2260.96107784 88% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 5.05316455696 5.12650576532 99% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.69127856076 2.78398813304 97% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.394936708861 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 600.3 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 96.6644035849 57.8364921388 167% => OK
Chars per sentence: 117.411764706 119.503703932 98% => OK
Words per sentence: 23.2352941176 23.324526521 100% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 0.0 8.20758483034 0% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.348476150378 0.218282227539 160% => OK
Sentence topic coherence: 0.147834205309 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.106792488732 0.0701772020484 152% => OK
Paragraph topic coherence: 0.227121772281 0.128457276422 177% => OK
Paragraph topic coherence SD: 0.097558597876 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 7.62 8.32208582834 92% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.