The late-night news programs which use to run with long exposures to local news and weather had more views as compare to the changed late-night news programs which gives more exposure to national news rather than the local news and weather and most of the complaints had been reported by the users for the concern of low coverage of local news and weather. Not only the viewers count has decreased but the local business have stopped giving out ads to the channel for late night news programs.
As per the issue mentioned above, the solution to increase the count of views and advertising revenue by giving more coverage to local news and weather is based on many assumptions. Here the business manager is considering that the only factor for their views and revenue issue is because of low exposure to the local news and weather but have failed to consider various other parameters which might have cause the low viewer counts and advertisement revenue loss. Over the years, the viewers might have stopped watching late night news programs which could because of change in the shift time of the local community work schedule or their loss of interest in watching the television. As it is late night show, many viewers might have their increased work load and had stopped watching the news at all or have changed their routine. There might be some other channels which may have given proper exposure to local news and weathers and none of their news might be based on false rumors and viewers interest in them has increased. As mentioned that the night news shows use advertisements for revenues and due to more time given to advertisements, the news gets limited exposure and might have been off putting to viewers leading to loss of viewers. Over the years, with advancement in streaming services, the viewers might have switched to streaming as it has easily available local news and weather and national news. If the national news time is being reduced, this could also cause into series of complaints regarding low exposure to the national news. The balance had to be found between various news, weathers and advertisements. As only most of the complaints are mentioned, the other complaints are also to be looked over and come up with a solution to resolve it.
Local businesses have canceled their advertising contracts and the manager had assumed that it was solely because of loss of viewers count. Local businesses could have canceled their contracts because as it was late night show, not many watch or pay attention to advertisement in first place. The local businesses would have had low cost advertisement slots available to them through different channels or programs leading to switch in contracts with other channel. As national news were given more coverage as compare to local news and weather, this may have led to even less time given to advertisement and due to this local businesses would not be promoted and will be at loss.
By just increasing the coverage of local news and weather and reducing the national news will not help and the manager should analyse the other parameters on why the viewers count is abating and the reason for the local business canceling advertising contracts.
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 545 350
No. of Characters: 2636 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.832 4.7
Average Word Length: 4.837 4.6
Word Length SD: 2.478 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.059 21.0
Sentence Length SD: 11.497 7.5
Use of Discourse Markers (%): 0.412 0.12
Sentence-Text Coherence: 0.429 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.195 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 36, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
The late-night news programs which use to run with long exposures to local new...
^^^
Line 5, column 233, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun watch seems to be countable; consider using: 'many watches'.
Suggestion: many watches
... because as it was late night show, not many watch or pay attention to advertisement in fi...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, look, may, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 33.0 11.1786427146 295% => Less conjunction wanted
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2676.0 2260.96107784 118% => OK
No of words: 545.0 441.139720559 124% => OK
Chars per words: 4.91009174312 5.12650576532 96% => OK
Fourth root words length: 4.83169070408 4.56307096286 106% => OK
Word Length SD: 2.52698190983 2.78398813304 91% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.359633027523 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 827.1 705.55239521 117% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 64.7370513165 57.8364921388 112% => OK
Chars per sentence: 157.411764706 119.503703932 132% => OK
Words per sentence: 32.0588235294 23.324526521 137% => OK
Discourse Markers: 2.70588235294 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.340915088401 0.218282227539 156% => OK
Sentence topic coherence: 0.144863567173 0.0743258471296 195% => OK
Sentence topic coherence SD: 0.0834833372968 0.0701772020484 119% => OK
Paragraph topic coherence: 0.247491160327 0.128457276422 193% => OK
Paragraph topic coherence SD: 0.0783586766088 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 47.46 48.3550499002 98% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 11.79 12.5979740519 94% => OK
dale_chall_readability_score: 7.57 8.32208582834 91% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 17.0 12.3882235529 137% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.